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Jet Airways SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: May 30, 2023Read time:

Here is a detailed SWOT analysis of Jet Airways covering strengths, weaknesses, opportunities and threats.

Jet Airways Strengths

  1. Jet Airways has created a good image among the Indian fliers
  2. Jet Airways is a trusted airline by the corporates
  3. One of the biggest Indian airline companies with over 13,000 employees
  4. Operations in over 60+ Indian cities and over 400 daily flights
  5. Jet Airways is a top of the mind brand due to excellent operations and marketing
  6. It also has international destinations in nearly 20 countries 
  7. Jet Airways has a strong customer service and provides inflight entertainment, lounges, frequent flier programs etc

Above are the strengths in the SWOT Analysis of Jet Airways. The strengths of Jet Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Jet Airways Weaknesses

  1. Competition from the LCCs and other competitors means market share growth is tough for Jet Airways
  2. Presence of other airlines on international routes making it difficult to have significant market share

These were the weaknesses in the Jet Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Jet Airways Opportunities

  1. Jet Airways is strongly positioned in the International routes
  2. Has presence in every segment
  3. Increasing number of people opting to travel by airlines

Above we covered the opportunities in Jet Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Jet Airways

Jet Airways Threats

  1. LCCs eatiing up the marketshare of Jet Airways
  2. Rising Fuel Costs and Labour Costs
  3. Unfavorable Govt policies and aviation regulations can affect Jet Airways' business operations

The threats in the SWOT Analysis of Jet Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Jet Airways SWOT analysis.

About Jet Airways

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Jet Airways Overview
Parent Company Tailwinds Limited

Indian domestic sector



Tagline/ Slogan

The Joy of Flying


Jet Airways is a premium airline in India offering High Class services

Jet Airways STP


Air travellers preferring comfort over economy

Target Market

Corporate, Upper Middle Class


Jet Airways is a premium airline based out of India serving domestic and international sectors

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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