1. SWOT Analysis
  2. Airlines
  3. Vistara SWOT Analysis

Vistara SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Vistara covering strengths, weaknesses, opportunities and threats.

Vistara Strengths

  1. Strong lineage with TATA and Singapore Airlines as the parent entities.
  2. Rising fast in the aviation sector with good frequency
  3. Vistara is offering daily flights in new sectors like Mumbai-Amritsar, Delhi-Leh etc
  4. Vistara provides great in-flight experience even in Economy class with food as part of normal ticket
  5. It has a frequent flyer program also called CV (Club Vistara)
  6. Excellent advertising and branding exercise has enhanced its presence in the Indian airline industry

Above are the strengths in the SWOT Analysis of Vistara. The strengths of Vistara looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Vistara Weaknesses

  1. Vistara's brand awareness is still less even after launch in 2015
  2. Market Share is limited due to high competition in the sector

These were the weaknesses in the Vistara SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Vistara Opportunities

  1. Vistara can tap international market with flights to nearby hubs like Singapore and other south asian countries
  2. Vistara can offer more in its in-flight experience for customers to generate more marketing pull.

Above we covered the opportunities in Vistara SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Vistara

Vistara Threats

  1. Indian aviation sector is too price sensitive.
  2. External factors like taxes in the aviation sector can cause issues for new brands like Vistara

The threats in the SWOT Analysis of Vistara are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Vistara SWOT analysis.

About Vistara

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Vistara Overview
Parent Company

JV between Tata Sons and Singapore Airlines





Tagline/ Slogan

Fly the new feeling


Vistara offers affordable and Comfortable Flights with focus on in-flight experience 

Vistara STP

People looking for flights to travel

Target Market

Corporate/Executive/Families (Upper Class and Middle Class)


Vistara offers great In-flight Experience with affordable prices and reliability of the brand of Tata

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Vistara. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin