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Jet2.com Limited SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: April 04, 2023Read time:

Here is a detailed SWOT analysis of Jet2.com Limited covering strengths, weaknesses, opportunities and threats.

Jet2.com Limited Strengths

  1. Unlike other low-cost carriers, Jet2 tickets can be booked via travel agents as well as over the internet and by telephone.
  2. Has diversified services and  offers package holidays which combine hotel accommodation and transfers with Jet2 flights
  3. Jet2.com’s parent company, Dart Group PLC, has a prestigious legacy that stretches back more than 40 years, and hence enjoys high brand equity and experience in the aviation field
  4. Awarded "Best Short Haul Airline" at the Globe Travel Award. Voted for by travel industry professionals
  5. Over 3000 employees are a part of the airline

Above are the strengths in the SWOT Analysis of Jet2.com Limited. The strengths of Jet2.com Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Jet2.com Limited Weaknesses

  1. Extremely competitivemarket
  2. Limited global operations compared to some leading global airlines
  3. Cost structure due to increasing labour and maintenance costs

These were the weaknesses in the Jet2.com Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Jet2.com Limited Opportunities

  1. Growing aviation industry   is an opportunity as more people are using airlines for travelling now
  2. The company holds a United Kingdom Civil Aviation Authority Type A Operating Licence to carry passengers, cargo and mail on aircraft with 20 or more seats and can expand into the cargo market

Above we covered the opportunities in Jet2.com Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Jet2.com Limited Threats

  1. Negative publicity for the way it chooses to hide the final price of flights
  2. Airline's website also forces UK customers abroad making return journeys to the UK to book in a foreign currency or face a penal exchange rate which can deter passengers from using the airlines
  3. Volatility in crude oil costs

The threats in the SWOT Analysis of Jet2.com Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Jet2.com Limited SWOT analysis.

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About Jet2.com Limited

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Jet2.com Limited Overview
Parent Company

Dart Group PLC





Tagline/ Slogan

Friendly low fares & Arrive Happy


Low cost flights with incredible value

Jet2.com Limited STP

People in South Africa who want to fly by air

Target Group

Middle class and upper middle class


Premium positioning

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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