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Kenya Airways SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: May 10, 2024Read time:

Here is a detailed SWOT analysis of Kenya Airways covering strengths, weaknesses, opportunities and threats.

Kenya Airways Strengths

  1. KLM which owns part of KQ brings in key management experience which is necessary to steer a company in the tough Airline Industry
  2. Head office is strategically placed in Nairobi; a hub which allows easy connection to Central, West, and Southern Africa.
  3. Serves the highest number of destinations within Africa. It flies to 46 African cities.
  4. Good presence in the region it operates

Above are the strengths in the SWOT Analysis of Kenya Airways. The strengths of Kenya Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kenya Airways Weaknesses

  1. Frequent labour disputes is a concern
  2. Government influence due to significant shareholding
  3. Unstable financial position of the company causes an issue

These were the weaknesses in the Kenya Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kenya Airways Opportunities

  1. Increase in trade within the African continent necessitating more air travel
  2. Increasing disposable income of the people of Africa
  3. Increasing fleet size(current 38) and starting new routes

Above we covered the opportunities in Kenya Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kenya Airways Threats

  1. Improvement in road and railway infrastructure could lead to a reduction in demand for air transport
  2. Increasing cost of aviation fuel
  3. The lucrative African aviation market is attracting strong global players thus challenging its strong position in the domestic market

The threats in the SWOT Analysis of Kenya Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kenya Airways SWOT analysis.

About Kenya Airways

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kenya Airways Overview
Parent Company

Kenya Airways Ltd


Mainly Domestic



Tagline/ Slogan

The Pride of Africa


Investment of KLM, a strong global player in the aviation industry

Kenya Airways STP

Businessmen,  Traders, individuals seeking air travel

Target Market

Middle class / upper middle class


Customer Satisfaction guaranteed

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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