1. SWOT Analysis
  2. Airlines
  3. Ethiopian Airlines SWOT Analysis

Ethiopian Airlines SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: January 31, 2024Read time:

Here is a detailed SWOT analysis of Ethiopian Airlines covering strengths, weaknesses, opportunities and threats.

Ethiopian Airlines Strengths

  1. Significantly increased the number of air travelers carried, and tripled the carried cargo with increased traffic to Europe, North America and Asia
  2. Its main hub Addis Ababa is very well located for the traffic between Intra Africa-India/South Asia and Latin America-India/South Asia
  3. Operates the Youngest Fleet in Africa with an average age of 9.5
  4. Association with Star Alliance helps to strengthen position in the domestic and international market

Above are the strengths in the SWOT Analysis of Ethiopian Airlines. The strengths of Ethiopian Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ethiopian Airlines Weaknesses

  1. Low revenue from home market
  2. Lack of financial support from Government

These were the weaknesses in the Ethiopian Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ethiopian Airlines Opportunities

  1. Expanding reach to Latin America, Asia
  2. Additional Revenue opportunities from Training and MRO Facilities
  3. Leverage mentorship of Lufthansa

Above we covered the opportunities in Ethiopian Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ethiopian Airlines Threats

  1. Increasing Aviation fuel cost
  2. The lucrative African aviation market is attracting strong global players thus challenging its strong position in the domestic market
  3. Improvement in road and railway infrastructure could lead to a reduction in demand for air transport

The threats in the SWOT Analysis of Ethiopian Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ethiopian Airlines SWOT analysis.

About Ethiopian Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ethiopian Airlines Overview
Parent Company

Ethiopian Government





Tagline/ Slogan

The New Spirit of Africa


Safety and Credibility

Ethiopian Airlines STP


Target Market

Middle class/ Upper middle class


Value for money

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Ethiopian Airlines. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin