Carillion SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 4189

SWOT analysis of Carillion analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Carillion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Carillion to benchmark its business & performance as compared to the competitors and industry. Carillion is one of the leading brands in the airlines sector. The table below also lists the top Carillion competitors and elaborates Carillion market segmentation, target group, positioning & Unique Selling Proposition (USP).

Carillion SWOT, Competitors, Marketing STP & Brand analysis Table
Carillion Brand Analysis
Parent Company

Carillion Plc.

Category

Services

Sector

Airlines

Tagline/ Slogan

Making tomorrow a better place

USP

One of the biggest construction company in terms of turnover

Carillion STP
Segment

Businesses in the UK, Canada, Middle east and the Caribbean and also the Government

Target Group

Local authorities, Ministry of Defence, Private Sector companies etc.

Positioning

One of UK’s leading infrastructure providers

Carillion SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Carillion. Strengths are:

1. 40,000 employees generate revenues of over GBP 4 billion
2. Have won many awards which highlight the credibility 
3. Have carried out construction of some of the important buildings like Liverpool’s Anfield stadium, Copenhagen Metro, Oman Majlis, Heathrow terminal 5C, Tate Modern etc. 
4. Has carried out CSR initiatives that has resulted in reduction in carbon footprints, waste diverted away from landfill, reduction in water usage

5. It is listed in London Stock Exchange and FTSE 250 Index

Weaknesses

Here are the weaknesses in the Carillion SWOT Analysis:

1. Could not merge with rival Balfour Beatty in spite of repeated offers made
2. Intense competition means limited market share growth and lower margins

Opportunities

Following are the Opportunities in Carillion SWOT Analysis:

1.Using environmentally sustainable energy will lead to reduction of resources spent on conventional energy
2.Carillion should take up big projects in countries like China, India, Brazil etc. where there is a construction boom

Threats

The threats in the SWOT Analysis of Carillion are as mentioned:

1. Increase in competition in construction sector 
2.Population Growth, increased expenses, environmental compliance will be biggest threat to the future of construction business

3. Fluctuation of economic scenarios

Carillion Competition
Competitors

Below are the top 3 Carillion competitors:

1. Balfour Beatty
2.Kier Group
3.Interserve

The brandguide table above concludes the Carillion SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Carillion. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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