Carillion SWOT Analysis, Competitors & USP

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SWOT Analysis of Carillion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Carillion Plc.





Tagline/ Slogan

Making tomorrow a better place


One of the biggest construction company in terms of turnover

Carillion STP


Businesses in the UK, Canada, Middle east and the Caribbean and also the Government

Target Group

Local authorities, Ministry of Defence, Private Sector companies etc.


One of UK’s leading infrastructure providers

Carillion SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Carillion. Strengths are:

1. 40,000 employees generate revenues of over GBP 4 billion
2. Have won many awards which highlight the credibility 
3. Have carried out construction of some of the important buildings like Liverpool’s Anfield stadium, Copenhagen Metro, Oman Majlis, Heathrow terminal 5C, Tate Modern etc. 
4. Has carried out CSR initiatives that has resulted in reduction in carbon footprints, waste diverted away from landfill, reduction in water usage

5. It is listed in London Stock Exchange and FTSE 250 Index


Here are the weaknesses of Carillion :

1. Could not merge with rival Balfour Beatty in spite of repeated offers made
2. Intense competition means limited market share growth and lower margins


Following are the Opportunities of Carillion :

1.Using environmentally sustainable energy will lead to reduction of resources spent on conventional energy
2.Carillion should take up big projects in countries like China, India, Brazil etc. where there is a construction boom


The threats of Carillion are as mentioned :

1. Increase in competition in construction sector 
2.Population Growth, increased expenses, environmental compliance will be biggest threat to the future of construction business

3. Fluctuation of economic scenarios

Carillion Competition


Below are the 3 main Carillion competitors :

1. Balfour Beatty
2.Kier Group

The brandguide table above concludes the Carillion SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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