Carillion SWOT Analysis, Competitors & USP

Carillion SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Carillion, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Carillion to benchmark its business & performance as compared to the competitors, and make strategic improvements. Carillion is one of the leading brands in the airlines sector.

The article below lists the Carillion SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Carillion SWOT Analysis:

SWOT Analysis of Carillion

For Carillion, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Carillion Strengths

The strengths of Carillion looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Carillion :

1. 40,000 employees generate revenues of over GBP 4 billion
2. Have won many awards which highlight the credibility 
3. Have carried out construction of some of the important buildings like Liverpool’s Anfield stadium, Copenhagen Metro, Oman Majlis, Heathrow terminal 5C, Tate Modern etc. 
4. Has carried out CSR initiatives that has resulted in reduction in carbon footprints, waste diverted away from landfill, reduction in water usage

5. It is listed in London Stock Exchange and FTSE 250 Index

Carillion Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Carillion SWOT Analysis:

1. Could not merge with rival Balfour Beatty in spite of repeated offers made
2. Intense competition means limited market share growth and lower margins

Carillion Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Carillion SWOT Analysis:

1.Using environmentally sustainable energy will lead to reduction of resources spent on conventional energy
2.Carillion should take up big projects in countries like China, India, Brazil etc. where there is a construction boom

Carillion Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Carillion are as mentioned:

1. Increase in competition in construction sector 
2.Population Growth, increased expenses, environmental compliance will be biggest threat to the future of construction business

3. Fluctuation of economic scenarios

Carillion Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Carillion:

1. Balfour Beatty
2.Kier Group
3.Interserve

Hence this concludes the Carillion SWOT analysis.

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About Carillion

Carillion Overview
Parent Company	Carillion Plc.
Category	Services
Sector	Airlines
Tagline/ Slogan	Making tomorrow a better place
USP	One of the biggest construction company in terms of turnover
Carillion STP
Segmentation	Businesses in the UK, Canada, Middle east and the Caribbean and also the Government
Target Market	Local authorities, Ministry of Defence, Private Sector companies etc.
Positioning	One of UK’s leading infrastructure providers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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