1. SWOT Analysis
  2. Real Estate and Construction
  3. Balfour Beatty SWOT Analysis

Balfour Beatty SWOT Analysis

Published in Real Estate and Construction category by MBA Skool Team Last Updated: September 03, 2023Reading time:

Here is a detailed SWOT analysis of Balfour Beatty covering strengths, weaknesses, opportunities and threats.

Balfour Beatty Strengths

  1. Well diversified business across geographies and markets – In uncertain times, diversity is the strength. Breadth of diversity across geographies and markets provides balance and resilience to counter the economic uncertainties that remain in some of its markets.
  2. Ability to provide integrated business solutions - will increase the company's revenue and hence profitability
  3. Successful implementation of cost efficiency programme - resulted in savings. Successful implementation of cost efficiency programme results in great savings for the company and helps it improve its margins.
  4. Over 50,000 people are a part of the company

Above are the strengths in the SWOT Analysis of Balfour Beatty. The strengths of Balfour Beatty looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Balfour Beatty Weaknesses

  1. Given, the company’s declining debt servicing capabilities it could face tough conditions for refinancing its debt.
  2. Deficit in pension funds increases liability - Balfour Beatty's pension liabilities may impair its liquidity and place the company at a competitive disadvantage compared to some of its competitors who do not have such liabilities and cash requirements. Deficit in pension funds may increase the company’s liability.
  3. Excessive dependence on the UK and US markets is a concern

These were the weaknesses in the Balfour Beatty SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Balfour Beatty Opportunities

  1. Infrastructure business offers outstanding opportunities in emerging economies
  2. Positive trend of power sector - The global power generation industry grew by a substantial amount, this could benefit the company’s success.
  3. Acquisition of smaller firms can enhance the company's image and position

Above we covered the opportunities in Balfour Beatty SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Balfour Beatty Threats

  1. Regulatory pressures - Companies such as Balfour Beatty engage in construction activities and are exposed to high level of safety and security regulation by the government. Regulatory pressures may pose
  2. a threat of depressing future prospects.
  3. Intense competition - would increase the operational risk for the company and will pressurize its operating margins

The threats in the SWOT Analysis of Balfour Beatty are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Balfour Beatty SWOT analysis.

About Balfour Beatty

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Balfour Beatty Overview
Parent Company

Balfour Beatty

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

Providing the assets that societies need to function, develop and thrive

USP

Global knowledge across the infrastructure lifecycle

Balfour Beatty STP
Segmentation

Real estate and construction services

Target Market

Infrastructure investments, professional services, construction services, support services

US and UK are major target markets

Positioning

Positioned as a company that strives to provide world class infrastructure services across the infrastructure lifecycle


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Balfour Beatty. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin