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Saint-Gobain SWOT Analysis

Published by MBA Skool Team in Real Estate and Construction category Last Updated: March 23, 2023Read time:

Here is a detailed SWOT analysis of Saint-Gobain covering strengths, weaknesses, opportunities and threats.

Saint-Gobain Strengths

  1. Operations in Construction materials production and retail, glass, ceramics, plastics, abrasives, packaging, gypsum plasterboards
  2. The company has over 180,000+ employees worldwide
  3. High Brand Equity and strong presence across the world
  4. It is a pioneer worldwide for Glass fabrics
  5. Strong branding and marketing exercises make it a high brand recall product
  6. High number of research centres, 3500+ researchers and annually more than 400 patents
  7. The CSR activities are also spread across the world, as it takes major steps for the environment

Above are the strengths in the SWOT Analysis of Saint-Gobain. The strengths of Saint-Gobain looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Saint-Gobain Weaknesses

  1. The brand is still establishing in the emerging economies
  2. Being a market leader, its every operation in under public eye and scrutiny

These were the weaknesses in the Saint-Gobain SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Saint-Gobain Opportunities

  1. High growth rate of Real estate sector
  2. Company can leverage operations across sectors for higher growth
  3. Continuous Innovation and more research
  4. Sponsorship, marketing, advertising can boost operations

Above we covered the opportunities in Saint-Gobain SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Saint-Gobain Threats

  1. Strong Competition in all operating Sectors
  2. Pricing wars might impact Saint Gobain’s Business
  3. Fluctuating global economies can affect international business

The threats in the SWOT Analysis of Saint-Gobain are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Saint-Gobain SWOT analysis.

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About Saint-Gobain

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Saint-Gobain Overview
Parent Company

Saint-Gobain S.A.


Construction Materials


Real Estate and Construction

Tagline/ Slogan

The future of Glass


Strong Brand Equity

Saint-Gobain STP

Tier I and Tier II Cities

Target Market

Middle Class and Upper Class Customers, corporates and builders


Innovative Glass Technology

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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