Jet Airways SWOT Analysis, Competitors & USP

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SWOT Analysis of Jet Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jet Airways

Parent Company Tailwinds Limited


Indian domestic sector



Tagline/ Slogan

The Joy of Flying


Jet Airways is a premium airline in India offering High Class services

Jet Airways STP


Air travellers preferring comfort over economy

Target Group

Corporate, Upper Middle Class


Jet Airways is a premium airline based out of India serving domestic and international sectors

Jet Airways SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jet Airways :

1. Jet Airways has created a good image among the Indian fliers
2. Jet Airways is a trusted airline by the corporates

3. One of the biggest Indian airline companies with over 13,000 employees

4. Operations in over 60+ Indian cities and over 400 daily flights

5. Jet Airways is a top of the mind brand due to excellent operations and marketing

6. It also has international destinations in nearly 20 countries 

7. Jet Airways has a strong customer service and provides inflight entertainment, lounges, frequent flier programs etc


1. Competition from the LCCs and other competitors means market share growth is tough for Jet Airways

2. Presence of other airlines on international routes making it difficult to have significant market share


1. Jet Airways is strongly positioned in the International routes
2. Has presence in every segment

3. Increasing number of people opting to travel by airlines


1. LCCs eatiing up the marketshare of Jet Airways
2. Rising Fuel Costs and Labour Costs

3. Unfavorable Govt policies and aviation regulations can affect Jet Airways' business operations

Jet Airways Competition


Below are the 7 main Jet Airways competitors :

1. Vistara

2. Indigo Airlines

3. Air India

4. Go Air

5. Spicejet

6. Singapore Airlines

7. Emirates

The brandguide table above concludes the Jet Airways SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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