Jet Airways SWOT Analysis
Here is a detailed SWOT analysis of Jet Airways covering strengths, weaknesses, opportunities and threats.
SWOT analysis is a management strategy framework used by businesses like Jet Airways for assessing organization’s Strengths, Weaknesses, Opportunities, and Threats to guide strategic decision-making. Jet Airways is an Indian airline established in 1993, which is operational in 76 destinations including India, Europe, North America, Middle East and Asia. It employees 14 thousand people and has one of the youngest fleets in the aviation sector. By examining these internal and external factors, Jet Airways can capitalize on advantages, mitigate risks, and chart a more competitive path forward. Jet Airways is the second largest airlines in India as of 2016 report, in terms of passenger market share. Let us start the SWOT Analysis of Jet Airways below.
Jet Airways Strengths
- Jet Airways has created a good image among the Indian fliers
- Jet Airways is a trusted airline by the corporates
- One of the biggest Indian airline companies with over 13,000 employees
- Operations in over 60+ Indian cities and over 400 daily flights
- Jet Airways is a top of the mind brand due to excellent operations and marketing
- It also has international destinations in nearly 20 countries
- Jet Airways has a strong customer service and provides inflight entertainment, lounges, frequent flier programs etc
Above are the strengths in the SWOT Analysis of Jet Airways. The strengths of Jet Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jet Airways Weaknesses
- Competition from the LCCs and other competitors means market share growth is tough for Jet Airways
- Presence of other airlines on international routes making it difficult to have significant market share
These were the weaknesses in the Jet Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Jet Airways Opportunities
- Jet Airways is strongly positioned in the International routes
- Has presence in every segment
- Increasing number of people opting to travel by airlines
Above we covered the opportunities in Jet Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Jet Airways
Jet Airways Threats
- LCCs eatiing up the marketshare of Jet Airways
- Rising Fuel Costs and Labour Costs
- Unfavorable Govt policies and aviation regulations can affect Jet Airways' business operations
The threats in the SWOT Analysis of Jet Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Jet Airways SWOT analysis.
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About Jet Airways
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Jet Airways Overview | |
|---|---|
| Parent Company | Tailwinds Limited |
| Category |
Indian domestic sector |
| Sector | |
| Tagline/ Slogan |
The Joy of Flying |
| USP |
Jet Airways is a premium airline in India offering High Class services |
|
|
Jet Airways STP |
| Segmentation |
Air travellers preferring comfort over economy |
| Target Market |
Corporate, Upper Middle Class |
| Positioning |
Jet Airways is a premium airline based out of India serving domestic and international sectors |
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