Jet Airways SWOT Analysis
Jet Airways is one of the leading brands in the airlines sector. Jet Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Jet Airways:
Quick Glance:
Jet Airways Strengths
- Jet Airways has created a good image among the Indian fliers
- Jet Airways is a trusted airline by the corporates
- One of the biggest Indian airline companies with over 13,000 employees
- Operations in over 60+ Indian cities and over 400 daily flights
- Jet Airways is a top of the mind brand due to excellent operations and marketing
- It also has international destinations in nearly 20 countries
- Jet Airways has a strong customer service and provides inflight entertainment, lounges, frequent flier programs etc
Above are the strengths in the SWOT Analysis of Jet Airways. The strengths of Jet Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jet Airways Weaknesses
- Competition from the LCCs and other competitors means market share growth is tough for Jet Airways
- Presence of other airlines on international routes making it difficult to have significant market share
These were the weaknesses in the Jet Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Jet Airways
Jet Airways Opportunities
- Jet Airways is strongly positioned in the International routes
- Has presence in every segment
- Increasing number of people opting to travel by airlines
Above we covered the opportunities in Jet Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Jet Airways Threats
- LCCs eatiing up the marketshare of Jet Airways
- Rising Fuel Costs and Labour Costs
- Unfavorable Govt policies and aviation regulations can affect Jet Airways' business operations
The threats in the SWOT Analysis of Jet Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Jet Airways SWOT analysis.
Continue reading more about the brand/company.
About Jet Airways
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Jet Airways Overview | |
|---|---|
| Parent Company | Tailwinds Limited |
| Category |
Indian domestic sector |
| Sector | |
| Tagline/ Slogan |
The Joy of Flying |
| USP |
Jet Airways is a premium airline in India offering High Class services |
|
|
Jet Airways STP |
| Segmentation |
Air travellers preferring comfort over economy |
| Target Market |
Corporate, Upper Middle Class |
| Positioning |
Jet Airways is a premium airline based out of India serving domestic and international sectors |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Jet Airways. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
