Jet Airways is one of the leading brands in the airlines sector. Jet Airways SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Jet Airways:
Jet Airways has created a good image among the Indian fliers
Jet Airways is a trusted airline by the corporates
One of the biggest Indian airline companies with over 13,000 employees
Operations in over 60+ Indian cities and over 400 daily flights
Jet Airways is a top of the mind brand due to excellent operations and marketing
It also has international destinations in nearly 20 countries
Jet Airways has a strong customer service and provides inflight entertainment, lounges, frequent flier programs etc
Above are the strengths in the SWOT Analysis of Jet Airways. The strengths of Jet Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jet Airways Weaknesses
Competition from the LCCs and other competitors means market share growth is tough for Jet Airways
Presence of other airlines on international routes making it difficult to have significant market share
These were the weaknesses in the Jet Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Jet Airways is a premium airline in India offering High Class services
Jet Airways STP
Air travellers preferring comfort over economy
Corporate, Upper Middle Class
Jet Airways is a premium airline based out of India serving domestic and international sectors
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