Jet Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Jet Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Jet Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jet Airways to benchmark its business & performance as compared to the competitors and industry. As of 2020, Jet Airways is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jet Airways competitors and includes Jet Airways target market, segmentation, positioning & Unique Selling Proposition (USP).

Jet Airways SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jet Airways Brand Analysis
Parent Company Tailwinds Limited

Indian domestic sector



Tagline/ Slogan

The Joy of Flying


Jet Airways is a premium airline in India offering High Class services

Jet Airways STP

Jet Airways Segmentation

Air travellers preferring comfort over economy

Jet Airways Target Market

Corporate, Upper Middle Class

Jet Airways Positioning

Jet Airways is a premium airline based out of India serving domestic and international sectors

Jet Airways SWOT Analysis

Jet Airways Strengths

Below are the Strengths in the SWOT Analysis of Jet Airways:

1. Jet Airways has created a good image among the Indian fliers
2. Jet Airways is a trusted airline by the corporates

3. One of the biggest Indian airline companies with over 13,000 employees

4. Operations in over 60+ Indian cities and over 400 daily flights

5. Jet Airways is a top of the mind brand due to excellent operations and marketing

6. It also has international destinations in nearly 20 countries 

7. Jet Airways has a strong customer service and provides inflight entertainment, lounges, frequent flier programs etc

Jet Airways Weaknesses

Here are the weaknesses in the Jet Airways SWOT Analysis:

1. Competition from the LCCs and other competitors means market share growth is tough for Jet Airways

2. Presence of other airlines on international routes making it difficult to have significant market share

Jet Airways Opportunities

Following are the Opportunities in Jet Airways SWOT Analysis:

1. Jet Airways is strongly positioned in the International routes
2. Has presence in every segment

3. Increasing number of people opting to travel by airlines

Jet Airways Threats

The threats in the SWOT Analysis of Jet Airways are as mentioned:

1. LCCs eatiing up the marketshare of Jet Airways
2. Rising Fuel Costs and Labour Costs

3. Unfavorable Govt policies and aviation regulations can affect Jet Airways' business operations

Jet Airways Competition

Below are the top 7 Jet Airways competitors:

1. Vistara

2. Indigo Airlines

3. Air India

4. Go Air

5. Spicejet

6. Singapore Airlines

7. Emirates

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jet Airways. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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