Jet Airways SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 19667

SWOT analysis of Jet Airways analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Jet Airways SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jet Airways to benchmark its business & performance as compared to the competitors and industry. Jet Airways is one of the leading brands in the airlines sector. The table below also lists the top Jet Airways competitors and elaborates Jet Airways market segmentation, target group, positioning & Unique Selling Proposition (USP).

Jet Airways SWOT, Competitors, Marketing STP & Brand analysis Table
Jet Airways Brand Analysis
Parent Company Tailwinds Limited

Indian domestic sector



Tagline/ Slogan

The Joy of Flying


Jet Airways is a premium airline in India offering High Class services

Jet Airways STP


Air travellers preferring comfort over economy

Target Group

Corporate, Upper Middle Class


Jet Airways is a premium airline based out of India serving domestic and international sectors

Jet Airways SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jet Airways. Strengths are:

1. Jet Airways has created a good image among the Indian fliers
2. Jet Airways is a trusted airline by the corporates

3. One of the biggest Indian airline companies with over 13,000 employees

4. Operations in over 60+ Indian cities and over 400 daily flights

5. Jet Airways is a top of the mind brand due to excellent operations and marketing

6. It also has international destinations in nearly 20 countries 

7. Jet Airways has a strong customer service and provides inflight entertainment, lounges, frequent flier programs etc


Here are the weaknesses in the Jet Airways SWOT Analysis:

1. Competition from the LCCs and other competitors means market share growth is tough for Jet Airways

2. Presence of other airlines on international routes making it difficult to have significant market share


Following are the Opportunities in Jet Airways SWOT Analysis:

1. Jet Airways is strongly positioned in the International routes
2. Has presence in every segment

3. Increasing number of people opting to travel by airlines


The threats in the SWOT Analysis of Jet Airways are as mentioned:

1. LCCs eatiing up the marketshare of Jet Airways
2. Rising Fuel Costs and Labour Costs

3. Unfavorable Govt policies and aviation regulations can affect Jet Airways' business operations

Jet Airways Competition

Below are the top 7 Jet Airways competitors:

1. Vistara

2. Indigo Airlines

3. Air India

4. Go Air

5. Spicejet

6. Singapore Airlines

7. Emirates

The brandguide table above concludes the Jet Airways SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jet Airways. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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