KLM SWOT Analysis
KLM is one of the leading brands in the airlines sector. KLM SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of KLM:
Quick Glance:
KLM Strengths
- KLM is a very positive image amongst the customers
- Besides Sky Team,KLM has code-sharing agreement with many other airlines
- Good brand image because of KLM AirCares, a programme that aids underprivileged children
- Average age of fleet is less which comprises 200+ aircrafts
- Good advertising and branding have made KLM a top brand recall
- Merger of KLM and Air France has made them a powerful force in the airline industry
- More than 35000+ employees are with the airline
- KLM has a reach to more than 140 destinations worldwide
Above are the strengths in the SWOT Analysis of KLM. The strengths of KLM looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
KLM Weaknesses
- Intense competition means limited market share growth for KLM
- Past accidents and incidents have often hurt the brand image
These were the weaknesses in the KLM SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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KLM Opportunities
- Opportunities for KLM by expansion in the low cost carrier segment
- More efficient aircrafts in development by both Boeing and Airbus: greater passenger capacity can lead to reduced costs per seat
- Sustainable growth opportunities, it will help to gain access to any market that will increase the quality its network
Above we covered the opportunities in KLM SWOT Analysis. The opportunities for any brand can include prospects of future growth.
KLM Threats
- Government bailouts for competitors may lead to unfair competition also governmental interference with respect to consolidations isa problem
- Local airlines could pick up short-distance non-business passengers thereby affecting KLM 's business
- Increasing environmental concerns may lead to higher taxes
The threats in the SWOT Analysis of KLM are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the KLM SWOT analysis.
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About KLM
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| KLM Overview | |
|---|---|
| Parent Company |
Air France-KLM |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Journeys of inspiration |
| USP |
KLM is one of the oldest airline in the world still operating under its original name |
| KLM STP | |
| Segmentation |
People looking for comfort and punctuality |
| Target Market |
Upper middle class urban |
| Positioning |
Oldest operational airline which has the maximum experience |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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