KLM is one of the leading brands in the airlines sector. KLM SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of KLM:
KLM is a very positive image amongst the customers
Besides Sky Team,KLM has code-sharing agreement with many other airlines
Good brand image because of KLM AirCares, a programme that aids underprivileged children
Average age of fleet is less which comprises 200+ aircrafts
Good advertising and branding have made KLM a top brand recall
Merger of KLM and Air France has made them a powerful force in the airline industry
More than 35000+ employees are with the airline
KLM has a reach to more than 140 destinations worldwide
Above are the strengths in the SWOT Analysis of KLM. The strengths of KLM looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share growth for KLM
Past accidents and incidents have often hurt the brand image
These were the weaknesses in the KLM SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
KLM is one of the oldest airline in the world still operating under its original name
People looking for comfort and punctuality
Upper middle class urban
Oldest operational airline which has the maximum experience
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