SWOT analysis of KLM analyses the brand/company with its strengths, weaknesses, opportunities & threats. In KLM SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like KLM to benchmark its business & performance as compared to the competitors and industry. As of 2020, KLM is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top KLM competitors and includes KLM target market, segmentation, positioning & Unique Selling Proposition (USP).
| KLM Brand Analysis | |
|---|---|
| Parent Company |
Air France-KLM |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Journeys of inspiration |
| USP |
KLM is one of the oldest airline in the world still operating under its original name |
| KLM STP | |
| KLM Segmentation |
People looking for comfort and punctuality |
| KLM Target Market |
Upper middle class urban |
| KLM Positioning |
Oldest operational airline which has the maximum experience |
| KLM SWOT Analysis | |
| KLM Strengths |
Below are the Strengths in the SWOT Analysis of KLM: 1. KLM is a very positive image amongst the customers 5. Good advertising and branding have made KLM a top brand recall 6. Merger of KLM and Air France has made them a powerful force in the airline industry 7. More than 35000+ employees are with the airline 8. KLM has a reach to more than 140 destinations worldwide |
| KLM Weaknesses |
Here are the weaknesses in the KLM SWOT Analysis: 1. Intense competition means limited market share growth for KLM 2. Past accidents and incidents have often hurt the brand image |
| KLM Opportunities |
Following are the Opportunities in KLM SWOT Analysis: 1. Opportunities for KLM by expansion in the low cost carrier segment 2. More efficient aircrafts in development by both Boeing and Airbus: greater passenger capacity can lead to reduced costs per seat 3. Sustainable growth opportunities, it will help to gain access to any market that will increase the quality its network |
| KLM Threats |
The threats in the SWOT Analysis of KLM are as mentioned: 1. Government bailouts for competitors may lead to unfair competition also governmental interference with respect to consolidations is a problem 3. Increasing environmental concerns may lead to higher taxes |
| KLM Competition | |
| Competitors |
Below are the top 13 KLM competitors: 1. Air India 7. Lufthansa 10. Air France 11. Virgin Atlantic 12. United Airlines 13. Emirates |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to KLM. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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