Ethiopian Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 10532

SWOT analysis of Ethiopian Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ethiopian Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ethiopian Airlines to benchmark its business & performance as compared to the competitors and industry. Ethiopian Airlines is one of the leading brands in the airlines sector. The table below also lists the top Ethiopian Airlines competitors and elaborates Ethiopian Airlines market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ethiopian Airlines SWOT, Competitors, Marketing STP & Brand analysis Table
Ethiopian Airlines Brand Analysis
Parent Company

Ethiopian Government

Category

International

Sector

Airlines

Tagline/ Slogan

The New Spirit of Africa

USP

Safety and Credibility

Ethiopian Airlines STP
Segment

Businessmen/Traders

Target Group

Middle class/ Upper middle class

Positioning

Value for money

Ethiopian Airlines SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ethiopian Airlines. Strengths are:

1. Significantly increased the number of air travelers carried, and tripled the carried cargo with increased traffic to Europe, North America and Asia

2. Its main hub Addis Ababa is very well located for the traffic between Intra Africa-India/South Asia and Latin America-India/South Asia
3. Operates the Youngest Fleet in Africa with an average age of 9.5
4. Association with Star Alliance helps to strengthen position in the domestic and international market

Weaknesses

Here are the weaknesses in the Ethiopian Airlines SWOT Analysis:

1. Low revenue from home market
2. Lack of financial support from Government

Opportunities

Following are the Opportunities in Ethiopian Airlines SWOT Analysis:

1. Expanding reach to Latin America, Asia
2. Additional Revenue opportunities from Training and MRO Facilities
3. Leverage mentorship of Lufthansa

Threats

The threats in the SWOT Analysis of Ethiopian Airlines are as mentioned:

1. Increasing Aviation fuel cost
2. The lucrative African aviation market is attracting strong global players thus challenging its strong position in the domestic market
3. Improvement in road and railway infrastructure could lead to a reduction in demand for air transport

Ethiopian Airlines Competition
Competitors

Below are the top 3 Ethiopian Airlines competitors:

1. Kenya Airways
2. Emirates
3. Qatar Airways

The brandguide table above concludes the Ethiopian Airlines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ethiopian Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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