China Eastern Airlines is one of the leading brands in the airlines sector. China Eastern Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of China Eastern Airlines:
Strong hubs at Shanghai Pudong InternationalAirport and Shanghai Hongqiao International Airport and carried 65 million domestic and international passengers
Merger with Shanghai Airlines ensured strong presence in domestic Chinese market
Strong presence on routes in Asia, North America and Australia
Started operations to New York from Shanghai, making it the longest non-stop route for the airline.
Above are the strengths in the SWOT Analysis of China Eastern Airlines. The strengths of China Eastern Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
China Eastern Airlines Weaknesses
The Chinese government has a majority ownership stake in China Eastern Airlines hence there is not much flexibility of operations
Lack of online presence as compared to other airlines
These were the weaknesses in the China Eastern Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
China Eastern Airlines Opportunities
Scope to start services to Rome and other European destinations
Leverage on strong brand image in the domestic market
Above we covered the opportunities in China Eastern Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
China Eastern Airlines Threats
Government interference in the operations can be a hindrance in growth
Increasing cost of fuel
Increasing online presence of other airlines and better services provided at the same cost
The threats in the SWOT Analysis of China Eastern Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
China's second-largest carrier by passenger numbers and the world’s third-biggest carriers by market value
China Eastern Airlines STP
Customers looking for cost effectiveness
Middle class and upper middle class
Mid-priced airline (neither cheap nor too expensive)
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