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Hawaiian Airlines SWOT Analysis

Published in Airlines category by MBA Skool Team Last Updated: March 25, 2023Reading time:

Here is a detailed SWOT analysis of Hawaiian Airlines covering strengths, weaknesses, opportunities and threats.

Hawaiian Airlines Strengths

  1. Only airline to travel interisland to four out of eight islands
  2. Simple business plan aimed at bringing people from all parts of its networks to Hawaiian islands
  3. Unbroken decades of record of safety
  4. Largest airline in Hawaii and one of the largest commercial airline in the US
  5. Rated the best carrier serving Hawaii by Travel + Leisure,Zagat, and Condé Nast Traveler

Above are the strengths in the SWOT Analysis of Hawaiian Airlines. The strengths of Hawaiian Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hawaiian Airlines Weaknesses

  1. Other airlines offering services to same location at cheaper prices
  2. Hawaii is too far south to be a good connecting point between most of Asia and North America
  3. Only a handful of destinations—including Taipei and New Zealand—where the carrier can realistically market connecting flights to the U.S. mainland.

These were the weaknesses in the Hawaiian Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hawaiian Airlines Opportunities

  1. Expanding to new countries by planning to fly two new cities Beijing and Tapei
  2. Growing into even more cities based on the success of current plan

Above we covered the opportunities in Hawaiian Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hawaiian Airlines Threats

  1. Increasing cost of aviation fuel
  2. Competition from competitors is a concern
  3. Increasing maintenance cost and declining operating income

The threats in the SWOT Analysis of Hawaiian Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hawaiian Airlines SWOT analysis.

Read Similar SWOT analysis

About Hawaiian Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hawaiian Airlines Overview
Parent Company

Hawaiian Holdings Inc





Tagline/ Slogan

Hawai'i flies with us


It is not a network carrier or a point-to-point carrier, but a “destination carrier,” In all its marketing efforts, “we wrap ourselves in the flag of Hawaii.”

Hawaiian Airlines STP

Customers looking to travel to Hawaii

Target Market

Middle Class and upper middle class


Experience Hawaiian Culture on entering the plane

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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