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JetBlue Airways SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: June 25, 2023Read time:

Here is a detailed SWOT analysis of JetBlue Airways covering strengths, weaknesses, opportunities and threats.

JetBlue Airways Strengths

  1. Recipient of Highest in Customer Satisfaction Among Low Cost Carriers in North America Award for 8 consecutive years, thus has a very strong brand image in America
  2. New and efficient aircrafts (youngest fleet amongst any major U.S. airline)
  3. It was one of only few airlines which reported profit after the decline in airline industry post 9/11 attack
  4. High customer satisfaction due to various facilities such as satellite radio, T.V set on each seat and all this at a low fare as compares to other players in the industry
  5. Serves as a popular low-cost airline across 75 destinations

Above are the strengths in the SWOT Analysis of JetBlue Airways. The strengths of JetBlue Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

JetBlue Airways Weaknesses

  1. It has less international destinations. Does not have presence in Asia and other unsaturated market
  2. Higher costs linked to airline's several facilities are making the company less competitive

These were the weaknesses in the JetBlue Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

JetBlue Airways Opportunities

  1. America is the single largest market in the world
  2. Introduction of new planes has created the opportunity for new routes
  3. Huge scope to expand in the Asian market

Above we covered the opportunities in JetBlue Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.

JetBlue Airways Threats

  1. Most of the major airlines have undergone cost reformation to reduce the air fare
  2. Rising fuel prices and problem of availability of fuel
  3. Fluctuation in the demand of air travel especially after terrorists attack

The threats in the SWOT Analysis of JetBlue Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the JetBlue Airways SWOT analysis.

About JetBlue Airways

The table below gives the brand overview along with its target market, segmentation, positioning & USP

JetBlue Airways Overview
Parent Company

JetBlue Airways Corporation


Mainly domestic market of America but also International



Tagline/ Slogan

You Above All


In-spite of being a major player, it is not a member of any of the airlines alliances

JetBlue Airways STP

Middle class/Price sensitive upper middle class

Target Market

Customers looking for low cost and high quality


Low cost carrier

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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