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WestJet Airlines SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: April 02, 2024Read time:

Here is a detailed SWOT analysis of WestJet Airlines covering strengths, weaknesses, opportunities and threats.

WestJet Airlines Strengths

  1. Having the lowest airfare costs in Canada gives competitive advantage
  2. Recipient of the Canadian Airline of the year award resulting in very high morale of employees
  3. Strong brand image in Canada as offering a safe, customer focused and enjoyable air travel
  4. Non-unionized labour force keeping costs and risk of labour disputes low
  5. Good brand reputation and presence

Above are the strengths in the SWOT Analysis of WestJet Airlines. The strengths of WestJet Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

WestJet Airlines Weaknesses

  1. Lack of many Trans-Continental flights
  2. It does not provide any sort of first class seating which can be a factor for losing higher class travelers
  3. Being a low cost carrier, in-flight entertainment and snacks are being compromised which is of concern to many passengers

These were the weaknesses in the WestJet Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

WestJet Airlines Opportunities

  1. Strategic alliances through code sharing and interline airline with American Airlines and Cathy Pacific will enable a strong network of operations and marketing
  2. Leverage the user-friendly vacation planning site called WestJet Vacations

Above we covered the opportunities in WestJet Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about WestJet Airlines

WestJet Airlines Threats

  1. Fluctuating economy reduces demand
  2. With increasing cost of fuel it will difficult to provide services at low fares
  3. As WestJet expands internationally, it has to face competition from experienced andwell established airlines

The threats in the SWOT Analysis of WestJet Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the WestJet Airlines SWOT analysis.

About WestJet Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

WestJet Airlines Overview
Parent Company

WestJet Airlines Ltd





Tagline/ Slogan

Because owners care


Non-unionized company with over 8000 employees

WestJet Airlines STP

Frequent airline travellers

Target Market

Middle class and upper middle class


Low cost carrier for Cost conscious customers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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