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Air Canada SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: November 27, 2023Read time:

Here is a detailed SWOT analysis of Air Canada covering strengths, weaknesses, opportunities and threats.

Air Canada Strengths

  1. Largest airline of Canada
  2. Experienced workforce and a well-established infrastructure
  3. Profitable international and business markets
  4. The largest airline in Canada
  5. Caters to over 170+ destinations globally
  6. Nearly 35 million passengers fly with Air Canada annually

Above are the strengths in the SWOT Analysis of Air Canada. The strengths of Air Canada looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Air Canada Weaknesses

  1. While brand awareness is high, brand affinity is low
  2.  Aging aircrafts in fleet is a concern

These were the weaknesses in the Air Canada SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Air Canada Opportunities

  1. Flourishing tourism in Canada
  2. Launch of low cost airlines
  3. More penetration into global market by global brand awareness like top industry players

Above we covered the opportunities in Air Canada SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Air Canada Threats

  1. Government regulations
  2. Foreign currency fluctuations
  3. Low cost carriers

The threats in the SWOT Analysis of Air Canada are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Air Canada SWOT analysis.

About Air Canada

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Air Canada Overview
Parent Company

Air Canada Inc.





Tagline/ Slogan

The freedom to fly your own way; Go Far


Canada's Largest and most recognized Airline

Air Canada STP

Customers preferring comfort/reliability

Target Market

Upper middle class/ Business men


Premium international airlines

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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