1. SWOT Analysis
  2. Airlines
  3. Delta Airlines SWOT Analysis

Delta Airlines SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: June 24, 2023Read time:

Here is a detailed SWOT analysis of Delta Airlines covering strengths, weaknesses, opportunities and threats.

Delta Airlines Strengths

  1. Delta airlines is a leading airlines company based out of USA, with a strong legacy since 1925
  2. Delta airlines has a very strong brand equity and brand presence, not only in USA but also more than 50 destinations it travels to globally
  3. The airlines operates about 5000 flights every day between very important destinations within USA as well as international locations
  4. The airline company has a strong employee force of over 90,000 people
  5. Delta airlines has a fleet size of over 700 carriers to 250+ destinations
  6. The company has a strong loyalty program for its customers known as SkyMiles, Delta Sky Club and Sky Bonus
  7. The airlines has a good online presence via video content, online ads and digital marketing
  8. Delta airlines has a code share agreement with several international airlines which helps its customers travel globally

Above are the strengths in the SWOT Analysis of Delta Airlines. The strengths of Delta Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Delta Airlines Weaknesses

  1. Heavy competition from domestic and international carriers means market share growth is limited
  2. Huge dependence of business on American customers means limited customer share

These were the weaknesses in the Delta Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Delta Airlines Opportunities

  1. Growing operations to other cities within the USA can increase its business
  2. Global flights and internal expansion can help ramp up the business for Delta airlines
  3. Alliances with global airlines to offer international air travel at affordable prices

Above we covered the opportunities in Delta Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Delta Airlines Threats

  1. Flight operating costs might increase and leading to loss of margins for Delta Airlines
  2. Increase in fuel prices can lead to lesser profits for the airline
  3. Changing economic policies, recessions & pandemics can affect aviation sector, thereby impacting overall revenue

The threats in the SWOT Analysis of Delta Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Delta Airlines SWOT analysis.

About Delta Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Delta Airlines Overview
Parent Company

Delta Airlines Inc.





Tagline/ Slogan

Keep Climbing; Change is: Delta; One Great Airline; Good Goes around; We Love to Fly and it Shows; Delta gets you there


World's Largest and America's oldest operating Airline

Delta Airlines STP

Passengers preferring reliability, safety and comfort

Target Market

Frequent Business travelers, Middle class/Upper middle class


'Passenger's Airline' for US Travelers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Delta Airlines. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin