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American Airlines SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: June 25, 2023Read time:

Here is a detailed SWOT analysis of American Airlines covering strengths, weaknesses, opportunities and threats.

American Airlines Strengths

  1. Strong Hub in Dallas/Fort Worth
  2. Advantage recognized as the best customer loyalty program
  3. Strong Brand image, Started many new routes since 2010
  4. Strong image for onboard entertainment content
  5. Wide reach with over 250 destinations with a strong fleet size of 600 carriers

Above are the strengths in the SWOT Analysis of American Airlines. The strengths of American Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

American Airlines Weaknesses

  1. Financial position is a cause for concern
  2. Losing out market share to LCCs and other competitive players

These were the weaknesses in the American Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

American Airlines Opportunities

  1. Leverage on code share agreement with a number of airlines
  2. Capitalization on growth of HDTV
  3. More international destinations on popular routes

Above we covered the opportunities in American Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

American Airlines Threats

  1. Increasing Fuel Costs and Increasing Labor Costs
  2. Pressure from regulation bodies and govt policies
  3. Low fare service providers

The threats in the SWOT Analysis of American Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the American Airlines SWOT analysis.

About American Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

American Airlines Overview
Parent Company

AMR Corporation





Tagline/ Slogan

Be yourself. Nonstop; We know why you fly


Excellent  quality of onboard entertainment

American Airlines STP

Customers preferring comfort/punctuality

Target Market

Middle class/Upper middleclass


Premium American Airlines

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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