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Virgin Atlantic SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: June 25, 2023Read time:

Here is a detailed SWOT analysis of Virgin Atlantic covering strengths, weaknesses, opportunities and threats.

Virgin Atlantic Strengths

  1. Virgin Atlantic has got a strong foundation and has efficient services
  2. Virgin Atlantic has a satisfied customer base and preferred airline of affluent customers
  3. Carried over 5 million passengers in a year
  4. Virgin Atlantic is one of the largest British Airlines with over 35 destinations
  5. Excellent advertising and innovative branding by Richard Branson
  6. High brand recall as a leading premium airline
  7. More than 8000 people are employed with the airline

Above are the strengths in the SWOT Analysis of Virgin Atlantic. The strengths of Virgin Atlantic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Virgin Atlantic Weaknesses

  1. Severe competition means limited market share growth for Virgin Atlantic
  2. Limited global presence specially in the emerging economies

These were the weaknesses in the Virgin Atlantic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Virgin Atlantic Opportunities

  1. The Heathrow Terminal is a major hub across the world and it has a major presence here
  2. Leverage its strong brand presence to penetrate globally
  3. Virgin Atlantic can increase its international routes and destinations

Above we covered the opportunities in Virgin Atlantic SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Virgin Atlantic Threats

  1. Rising fuel costs and changing aviation regulations
  2. Rising labour costs can affect margins for Virgin Atlantic
  3. Increasing competition in the European market

The threats in the SWOT Analysis of Virgin Atlantic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Virgin Atlantic SWOT analysis.

About Virgin Atlantic

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Virgin Atlantic Overview
Parent Company

Virgin Group





Tagline/ Slogan

Your Airline's Either Got It, Or It Hasn't


Premium Airline, Upper Middle Class, Middle Class

Virgin Atlantic STP

Passengers Preferring Comfort / reliability

Target Market

Corporates / Upper Middle Class / Middle Class


Virgin Atlantic is a premium airlines which concentrates on customer experience and hospitality

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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