Aeroflot SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 6438

SWOT analysis of Aeroflot analyses the brand/company with its strengths, weaknesses, opportunities & threats. Aeroflot is one of the leading brands in the airlines sector. The table below also lists the top Aeroflot competitors and elaborates Aeroflot segmentation, targeting, positioning & USP.

Aeroflot

Parent Company

Government of Russia

Category

International

Sector

Airlines

Tagline/ Slogan

Sincerely Yours. Aeroflot

USP

First airline to successfully operate regular jet airliner services

Aeroflot STP

Segment

Business men / customers seeking leisure and comfort

Target Group

Upper middle class / high income groups

Positioning

Sincerity and Friendliness

Aeroflot SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aeroflot. Strengths are:

1. Aeroflot has been transformed from a state-run enterprise into a semi-privatized airline which ranks amongst the most profitable in the world
2. It is one of the oldest airlines and during the Soviet era, Aeroflot was the Soviet national airline and the largest airline in the world thus it has a very strong brand name

3.  With a fleet size of over 125 it provides services to nearly 120 cities in 50+ countries. One of the few airlines to have such a wide reach

4. Good brand reputation and visibility

Weaknesses

Here are the weaknesses in the Aeroflot SWOT Analysis:

1. Lack of pilot training and technical services in the subsidiaries of Aeroflot

2. Aeroflot isn’t active at small regional airports.

3. The lack of systems providing customers’ feedback does not allow the company to focus completely on the changing demand

Opportunities

Following are the Opportunities in Aeroflot SWOT Analysis:

1. Opportunities for steady growth in the domestic market and to obtain larger share of the domestic market.

2. Potential to construct new terminal for the VIP aviation in Pulkovo St Petersburg.

3. Aeroflot intends to bid in a tender for privatizing Czech Airlines

Threats

The threats in the SWOT Analysis of Aeroflot are as mentioned:

1. Increasing Fuel cost
2. Low cost carriers getting foothold in domestic market

Aeroflot Competition

Competitors

Below are the top 4 Aeroflot competitors:

1. AMR Corporation
2. Air France
3. Lufthansa

4. All Nippon Airways


The brandguide table above concludes the Aeroflot SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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