Aeroflot is one of the leading brands in the airlines sector. Aeroflot SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Aeroflot:
Aeroflot has been transformed from a state-run enterprise into a semi-privatized airline which ranks amongst the most profitable in the world
It is one of the oldest airlines and during the Soviet era, Aeroflot was the Soviet national airline and the largest airline in the world thus it has a very strong brand name
With a fleet size of over 125 it provides services to nearly 120 cities in 50+ countries. One of the few airlines to have such a wide reach
Good brand reputation and visibility
Above are the strengths in the SWOT Analysis of Aeroflot. The strengths of Aeroflot looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lack of pilot training and technical services in the subsidiaries of Aeroflot
Aeroflot isn’t active at small regional airports.
The lack of systems providing customers’ feedback does not allow the company to focus completely on the changing demand
These were the weaknesses in the Aeroflot SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Opportunities for steady growth in the domestic market and to obtain larger share of the domestic market.
Potential to construct new terminal for the VIP aviation in Pulkovo St Petersburg.
Aeroflot intends to bid in a tender for privatizing Czech Airlines
Above we covered the opportunities in Aeroflot SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increasing Fuel cost
Low cost carriers getting foothold in domestic market
The threats in the SWOT Analysis of Aeroflot are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
First airline to successfully operate regular jet airliner services
Business men / customers seeking leisure and comfort
Upper middle class / high income groups
Sincerity and Friendliness
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