Aeroflot SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 5887

SWOT Analysis of Aeroflot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Government of Russia





Tagline/ Slogan

Sincerely Yours. Aeroflot


First airline to successfully operate regular jet airliner services

Aeroflot STP


Business men / customers seeking leisure and comfort

Target Group

Upper middle class / high income groups


Sincerity and Friendliness

Aeroflot SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aeroflot :

1. Aeroflot has been transformed from a state-run enterprise into a semi-privatized airline which ranks amongst the most profitable in the world
2. It is one of the oldest airlines and during the Soviet era, Aeroflot was the Soviet national airline and the largest airline in the world thus it has a very strong brand name

3.  With a fleet size of over 125 it provides services to nearly 120 cities in 50+ countries. One of the few airlines to have such a wide reach

4. Good brand reputation and visibility


1. Lack of pilot training and technical services in the subsidiaries of Aeroflot

2. Aeroflot isn’t active at small regional airports.

3. The lack of systems providing customers’ feedback does not allow the company to focus completely on the changing demand


1. Opportunities for steady growth in the domestic market and to obtain larger share of the domestic market.

2. Potential to construct new terminal for the VIP aviation in Pulkovo St Petersburg.

3. Aeroflot intends to bid in a tender for privatizing Czech Airlines


1. Increasing Fuel cost
2. Low cost carriers getting foothold in domestic market

Aeroflot Competition


Below are the 4 main Aeroflot competitors :

1. AMR Corporation
2. Air France
3. Lufthansa

4. All Nippon Airways

The brandguide table above concludes the Aeroflot SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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