Aeroflot SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 6591

SWOT analysis of Aeroflot analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aeroflot SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aeroflot to benchmark its business & performance as compared to the competitors and industry. Aeroflot is one of the leading brands in the airlines sector. The table below also lists the top Aeroflot competitors and elaborates Aeroflot market segmentation, target group, positioning & Unique Selling Proposition (USP).

Aeroflot SWOT, Competitors, Marketing STP & Brand analysis Table
Aeroflot Brand Analysis
Parent Company

Government of Russia





Tagline/ Slogan

Sincerely Yours. Aeroflot


First airline to successfully operate regular jet airliner services

Aeroflot STP

Business men / customers seeking leisure and comfort

Target Group

Upper middle class / high income groups


Sincerity and Friendliness

Aeroflot SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aeroflot. Strengths are:

1. Aeroflot has been transformed from a state-run enterprise into a semi-privatized airline which ranks amongst the most profitable in the world
2. It is one of the oldest airlines and during the Soviet era, Aeroflot was the Soviet national airline and the largest airline in the world thus it has a very strong brand name

3.  With a fleet size of over 125 it provides services to nearly 120 cities in 50+ countries. One of the few airlines to have such a wide reach

4. Good brand reputation and visibility


Here are the weaknesses in the Aeroflot SWOT Analysis:

1. Lack of pilot training and technical services in the subsidiaries of Aeroflot

2. Aeroflot isn’t active at small regional airports.

3. The lack of systems providing customers’ feedback does not allow the company to focus completely on the changing demand


Following are the Opportunities in Aeroflot SWOT Analysis:

1. Opportunities for steady growth in the domestic market and to obtain larger share of the domestic market.

2. Potential to construct new terminal for the VIP aviation in Pulkovo St Petersburg.

3. Aeroflot intends to bid in a tender for privatizing Czech Airlines


The threats in the SWOT Analysis of Aeroflot are as mentioned:

1. Increasing Fuel cost
2. Low cost carriers getting foothold in domestic market

Aeroflot Competition

Below are the top 4 Aeroflot competitors:

1. AMR Corporation
2. Air France
3. Lufthansa

4. All Nippon Airways

The brandguide table above concludes the Aeroflot SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aeroflot. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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