Aeroflot SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Aeroflot analyses the brand by its strengths, weaknesses, opportunities & threats. In Aeroflot SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aeroflot to benchmark its business & performance as compared to the competitors. Aeroflot is one of the leading brands in the airlines sector.

The table below lists the Aeroflot SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aeroflot competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Aeroflot SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aeroflot Brand Analysis
Parent Company

Government of Russia





Tagline/ Slogan

Sincerely Yours. Aeroflot


First airline to successfully operate regular jet airliner services

Aeroflot STP

Business men / customers seeking leisure and comfort

Target Group

Upper middle class / high income groups


Sincerity and Friendliness

SWOT Analysis of Aeroflot
Aeroflot Strengths

Below are the Strengths in the SWOT Analysis of Aeroflot:

1. Aeroflot has been transformed from a state-run enterprise into a semi-privatized airline which ranks amongst the most profitable in the world
2. It is one of the oldest airlines and during the Soviet era, Aeroflot was the Soviet national airline and the largest airline in the world thus it has a very strong brand name

3.  With a fleet size of over 125 it provides services to nearly 120 cities in 50+ countries. One of the few airlines to have such a wide reach

4. Good brand reputation and visibility

Aeroflot Weaknesses

Here are the weaknesses in the Aeroflot SWOT Analysis:

1. Lack of pilot training and technical services in the subsidiaries of Aeroflot

2. Aeroflot isn’t active at small regional airports.

3. The lack of systems providing customers’ feedback does not allow the company to focus completely on the changing demand

Aeroflot Opportunities

Following are the Opportunities in Aeroflot SWOT Analysis:

1. Opportunities for steady growth in the domestic market and to obtain larger share of the domestic market.

2. Potential to construct new terminal for the VIP aviation in Pulkovo St Petersburg.

3. Aeroflot intends to bid in a tender for privatizing Czech Airlines

Aeroflot Threats

The threats in the SWOT Analysis of Aeroflot are as mentioned:

1. Increasing Fuel cost
2. Low cost carriers getting foothold in domestic market

Aeroflot Competition
Aeroflot Competitors

Below are the top 4 competitors of Aeroflot:

1. AMR Corporation
2. Air France
3. Lufthansa

4. All Nippon Airways

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aeroflot. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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