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All Nippon Airways SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: December 07, 2023Read time:

Here is a detailed SWOT analysis of All Nippon Airways covering strengths, weaknesses, opportunities and threats.

All Nippon Airways Strengths

  1. Being a Star Alliance member, it's code share agreements allows it to provide service to nearly 120 destinations
  2. The airline has a strong brand image for being Safety focused
  3. Leader in Domestic market of Japan and a very high brand recall
  4. Cargo segment of ANA is very well known for its efficient services
  5. Has an employee strength of over 14,000 employees
  6. present in close to 31 international routes

Above are the strengths in the SWOT Analysis of All Nippon Airways. The strengths of All Nippon Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

All Nippon Airways Weaknesses

  1. Financial fluctuation is a concern
  2. over dependence on Japan for its services

These were the weaknesses in the All Nippon Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

All Nippon Airways Opportunities

  1. Expansion to more International destinations
  2. Establishing its own MRO services which will act as a source of ancillary income
  3. Better advertising and services for customers

Above we covered the opportunities in All Nippon Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.

All Nippon Airways Threats

  1. Rising Fuel Costs and govt policies
  2. Fluctuations in economy resulting in fluctuation air travel demand
  3. Rising labor cost

The threats in the SWOT Analysis of All Nippon Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the All Nippon Airways SWOT analysis.

About All Nippon Airways

The table below gives the brand overview along with its target market, segmentation, positioning & USP

All Nippon Airways Overview
Parent Company

All Nippon Airways


Passenger and Cargo Airlines



Tagline/ Slogan

We fly 1st


Japan’s largest airline

All Nippon Airways STP

Cargo Carriers

Target Market

Business Consumers


Safety focused, yet reliable

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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