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Air Berlin SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: April 23, 2024Read time:

Here is a detailed SWOT analysis of Air Berlin covering strengths, weaknesses, opportunities and threats.

Air Berlin Strengths

  1. Air Berlin has its own pilot training program and was the first German flying school to receive training approval from the German Aviation Authority
  2. It has a unique positioning in the market between LCC and traditional carriers which is difficult to emulate and capture
  3. Very user friendly website as compared to other Air lines
  4. Recipient of Business Travel Award and Best low cost airline award in 2010 and hence a very strong brand image
  5. Carried over 33 million passengers annually, connecting Europe, S.E. Asia, Americas and Carribean

Above are the strengths in the SWOT Analysis of Air Berlin. The strengths of Air Berlin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Air Berlin Weaknesses

  1. Advertising and PR activities are a low-key affair at Air Berlin compared to market leaders
  2. With increasing expectations of travelers it will be difficult to provide the services at low cost

These were the weaknesses in the Air Berlin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Air Berlin Opportunities

  1. Acquisition of LTU ensures a smooth entry into long-haul market, LTU offers 23 routes to North America, Africa and Asia
  2. Flight School of Air Berlin can be an additional and important source of income
  3. Leverage on the fact that company operates one of the industry's youngest fleet (average age was 4.5 years)

Above we covered the opportunities in Air Berlin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Air Berlin

Air Berlin Threats

  1. Promotion of new routes earned through M&A could affect the demand of existing routes
  2. Direct competition based on fares by other players on all its major routes
  3. In Eastern Europe regions competition might increasing due to alternate modes of transport being available at lower fares

The threats in the SWOT Analysis of Air Berlin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Air Berlin SWOT analysis.

About Air Berlin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Air Berlin Overview
Parent Company

Air Berlin GmbH





Tagline/ Slogan

Your Airline


Germany's Second largest airline in terms of passengers carried

Air Berlin STP

Middle Class/ Business Class

Target Market

Passengers looking for comfort at low price


Low cost carrier providing quality travel

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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