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Swiss International Airlines SWOT Analysis

Published in Airlines category by MBA Skool Team Last Updated: April 29, 2024Reading time:

Here is a detailed SWOT analysis of Swiss International Airlines covering strengths, weaknesses, opportunities and threats.

Swiss International Airlines Strengths

  1. Winner of the Best Airline western Europe award
  2. Efficient airport service level at Zurich airport hub
  3. New long haul business class seats provide flat bed comfort thus providing more luxuries to customers at competitors prices
  4. Strong brand presence pan Europe

Above are the strengths in the SWOT Analysis of Swiss International Airlines. The strengths of Swiss International Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Swiss International Airlines Weaknesses

  1. Lesser number of flights despite good destinations as compared to leading global players
  2. Market share is limited due to intense competition

These were the weaknesses in the Swiss International Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Swiss International Airlines Opportunities

  1. Leverage ownership of Swiss Aviation Training and Swiss World Cargo
  2. Being a subsidiary of Lufthansa allows Swiss to expand its operations in previously unviable destinations
  3. More customer services to increase experience

Above we covered the opportunities in Swiss International Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Swiss International Airlines Threats

  1. Fierce competition from other international airlines
  2. Increasing cost of aviation fuel
  3. Increasing labor cost

The threats in the SWOT Analysis of Swiss International Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Swiss International Airlines SWOT analysis.

About Swiss International Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Swiss International Airlines Overview
Parent Company

Deutsche Lufthansa AG





Tagline/ Slogan

Our sign is a promise


National flag carrier of Switzerland

Swiss International Airlines STP

Business men / Frequent travelers

Target Market

Upper middle class


On time performance and quality service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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