Air Mauritius SWOT Analysis, Competitors & USP
SWOT analysis of Air Mauritius analyses the brand by its strengths, weaknesses, opportunities & threats. In Air Mauritius SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Air Mauritius to benchmark its business & performance as compared to the competitors. Air Mauritius is one of the leading brands in the airlines sector.
The table below lists the Air Mauritius SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Mauritius competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Air Mauritius Brand Analysis | |
|---|---|
| Parent Company |
Air Mauritius Holdings Ltd |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Mauritius – It’s a pleasure |
| USP |
Quality Service |
| Air Mauritius STP | |
| Segment |
Customers looking for safety/punctuality |
| Target Group |
Middle class/ Upper middle class/ Business men |
| Positioning |
Safety and Security at affordable prices |
| SWOT Analysis of Air Mauritius | |
| Air Mauritius Strengths |
Below are the Strengths in the SWOT Analysis of Air Mauritius: 1. Recipient of Indian Ocean Leading Airline Prize seven years in a row 4. According to Aviation Safety Network, the airline has not suffered any accident or incident that led to fatalities thus a strong image for safety 5. Strong support from the govt |
| Air Mauritius Weaknesses |
Here are the weaknesses in the Air Mauritius SWOT Analysis: 1. Strong competition means limited market share 3. Limited destinations and hence not utilizing the potential of Airline business |
| Air Mauritius Opportunities |
Following are the Opportunities in Air Mauritius SWOT Analysis: 1. Expanding reach by increasing number of destinations and fleet size |
| Air Mauritius Threats |
The threats in the SWOT Analysis of Air Mauritius are as mentioned: 1. Unstable European economy |
| Air Mauritius Competition | |
| Air Mauritius Competitors |
Below are the top 2 competitors of Air Mauritius: 1. Air Austral 2. Air Seychelles |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air Mauritius. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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