Air Mauritius is one of the leading brands in the airlines sector. Air Mauritius SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air Mauritius:
Recipient of Indian Ocean Leading Airline Prize seven years in a row
Very young fleet with an average age of 9.4 years
An important and strong presence in the European, African, and Indian Ocean region markets
According to Aviation Safety Network, the airline has not suffered any accident or incident that led to fatalities thus a strong image for safety
Strong support from the govt
Above are the strengths in the SWOT Analysis of Air Mauritius. The strengths of Air Mauritius looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air Mauritius Weaknesses
Strong competition means limited market share
Limited destinations and hence not utilizing the potential of Airline business
These were the weaknesses in the Air Mauritius SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Air Mauritius Opportunities
Expanding reach by increasing number of destinations and fleet size
Leverage on safety to attract high end travelers
Utilize strong association with Air bus to increase fleet size
Above we covered the opportunities in Air Mauritius SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Air Mauritius Threats
Unstable European economy
Increasing cost of fuel
The threats in the SWOT Analysis of Air Mauritius are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Air Mauritius SWOT analysis.
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About Air Mauritius
The table below gives the brand overview along with its target market, segmentation, positioning & USP
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