Air Mauritius SWOT Analysis, Competitors & USP

Air Mauritius SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Air Mauritius, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Mauritius to benchmark its business & performance as compared to the competitors, and make strategic improvements. Air Mauritius is one of the leading brands in the airlines sector.

The article below lists the Air Mauritius SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Air Mauritius SWOT Analysis:

SWOT Analysis of Air Mauritius

For Air Mauritius, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Air Mauritius Strengths

The strengths of Air Mauritius looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Air Mauritius :

1. Recipient of Indian Ocean Leading Airline Prize seven years in a row
2. Very young fleet with an average age of 9.4 years
3. An important and strong presence in the European, African, and Indian Ocean region markets

4. According to Aviation Safety Network, the airline has not suffered any accident or incident that led to fatalities thus a strong image for safety

5. Strong support from the govt

Air Mauritius Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Air Mauritius SWOT Analysis:

1. Strong competition means limited market share

3. Limited destinations and hence not utilizing the potential of Airline business

Air Mauritius Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Air Mauritius SWOT Analysis:

1. Expanding reach by increasing number of destinations and fleet size
2. Leverage on safety to attract high end travelers
3. Utilize strong association with Air bus to increase fleet size

Air Mauritius Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Air Mauritius are as mentioned:

1. Unstable European economy
2. Increasing cost of fuel

Air Mauritius Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Air Mauritius:

1. Air Austral

2. Air Seychelles

Hence this concludes the Air Mauritius SWOT analysis.

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About Air Mauritius

Air Mauritius Overview
Parent Company	Air Mauritius Holdings Ltd
Category	International
Sector	Airlines
Tagline/ Slogan	Mauritius – It’s a pleasure
USP	Quality Service
Air Mauritius STP
Segmentation	Customers looking for safety/punctuality
Target Market	Middle class/ Upper middle class/ Business men
Positioning	Safety and Security at affordable prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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