Air Mauritius SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Air Mauritius analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air Mauritius SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air Mauritius to benchmark its business & performance as compared to the competitors and industry. As of 2020, Air Mauritius is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air Mauritius competitors and includes Air Mauritius target market, segmentation, positioning & Unique Selling Proposition (USP).

Air Mauritius SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Air Mauritius Brand Analysis
Parent Company

Air Mauritius Holdings Ltd

Category

International

Sector

Airlines

Tagline/ Slogan

Mauritius – It’s a pleasure

USP

Quality Service

Air Mauritius STP
Air Mauritius Segmentation

Customers looking for safety/punctuality

Air Mauritius Target Market

Middle class/ Upper middle class/ Business men

Air Mauritius Positioning

Safety and Security at affordable prices

Air Mauritius SWOT Analysis
Air Mauritius Strengths

Below are the Strengths in the SWOT Analysis of Air Mauritius:

1. Recipient of Indian Ocean Leading Airline Prize seven years in a row
2. Very young fleet with an average age of 9.4 years
3. An important and strong presence in the European, African, and Indian Ocean region markets

4. According to Aviation Safety Network, the airline has not suffered any accident or incident that led to fatalities thus a strong image for safety

5. Strong support from the govt

Air Mauritius Weaknesses

Here are the weaknesses in the Air Mauritius SWOT Analysis:

1. Strong competition means limited market share

3. Limited destinations and hence not utilizing the potential of Airline business

Air Mauritius Opportunities

Following are the Opportunities in Air Mauritius SWOT Analysis:

1. Expanding reach by increasing number of destinations and fleet size
2. Leverage on safety to attract high end travelers
3. Utilize strong association with Air bus to increase fleet size

Air Mauritius Threats

The threats in the SWOT Analysis of Air Mauritius are as mentioned:

1. Unstable European economy
2. Increasing cost of fuel

Air Mauritius Competition
Competitors

Below are the top 2 Air Mauritius competitors:

1. Air Austral

2. Air Seychelles


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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