Air Mauritius SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Air Mauritius Holdings Ltd

International

Airlines

Mauritius – It’s a pleasure

Quality Service

Customers looking for safety/punctuality

Middle class/ Upper middle class/ Business men

Safety and Security at affordable prices

Below are the Strengths in the SWOT Analysis of Air Mauritius:

1. Recipient of Indian Ocean Leading Airline Prize seven years in a row
2. Very young fleet with an average age of 9.4 years
3. An important and strong presence in the European, African, and Indian Ocean region markets

4. According to Aviation Safety Network, the airline has not suffered any accident or incident that led to fatalities thus a strong image for safety

5. Strong support from the govt

Here are the weaknesses in the Air Mauritius SWOT Analysis:

1. Strong competition means limited market share

3. Limited destinations and hence not utilizing the potential of Airline business

Following are the Opportunities in Air Mauritius SWOT Analysis:

1. Expanding reach by increasing number of destinations and fleet size
2. Leverage on safety to attract high end travelers
3. Utilize strong association with Air bus to increase fleet size

The threats in the SWOT Analysis of Air Mauritius are as mentioned:

1. Unstable European economy
2. Increasing cost of fuel

Below are the top 2 Air Mauritius competitors:

1. Air Austral

2. Air Seychelles