Austrian Airlines SWOT Analysis
Austrian Airlines is one of the leading brands in the airlines sector. Austrian Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Austrian Airlines:
Quick Glance:
Austrian Airlines Strengths
- Being a subsidiary of Lufthansa it is associated with a strong brand name
- It owns shares in many companies and hence has a steady financial inflow
- With a fleet size of nearly 80 it provides services to over 130 destinations all over the world
- Strong brand presence across Europe
Above are the strengths in the SWOT Analysis of Austrian Airlines. The strengths of Austrian Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Austrian Airlines Weaknesses
- All its flights are operated by subsidiary Tyrolean Airways and this can be risky if there are any financial or operational problems faced by the subsidiary
- Since its a subsidiary of Lufthansa, all strategic and administrative decisions cannot be taken by Austrian Airlines
- Restricting the company may result in increase in fares
These were the weaknesses in the Austrian Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Austrian Airlines Opportunities
- Leverage association with Brand Lufthansa as financial support has been approved by Lufthansa for restructuring
- Expand services to South American and Australian markets
- More brand awareness through advertising and increasing destinations
Above we covered the opportunities in Austrian Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Austrian Airlines Threats
- Strong competition in the saturated European market
- Increasing cost of aviation fuel
- Government regulations and taxes may affect financials to a large extent
The threats in the SWOT Analysis of Austrian Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Austrian Airlines SWOT analysis.
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About Austrian Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Austrian Airlines Overview | |
|---|---|
| Parent Company |
Deutsche Lufthansa AG |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
We fly for your smile |
| USP |
Strong brand backing of Lufthansa |
| Austrian Airlines STP | |
| Segmentation |
Business travelers / Frequent fliers |
| Target Market |
Middle and upper middle class |
| Positioning |
Customer friendly airline |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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