Austrian Airlines is one of the leading brands in the airlines sector. Austrian Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Austrian Airlines:
Being a subsidiary of Lufthansa it is associated with a strong brand name
It owns shares in many companies and hence has a steady financial inflow
With a fleet size of nearly 80 it provides services to over 130 destinations all over the world
Strong brand presence across Europe
Above are the strengths in the SWOT Analysis of Austrian Airlines. The strengths of Austrian Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Austrian Airlines Weaknesses
All its flights are operated by subsidiary Tyrolean Airways and this can be risky if there are any financial or operational problems faced by the subsidiary
Since its a subsidiary of Lufthansa, all strategic and administrative decisions cannot be taken by Austrian Airlines
Restricting the company may result in increase in fares
These were the weaknesses in the Austrian Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Austrian Airlines. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute