Japan Airlines is one of the leading brands in the airlines sector. Japan Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Japan Airlines:
Japan Airlines is seeking an IPO listing becoming one of the biggest companies globally
Provides services to 220 destinations in 35 countries world wide and hence has a strong global presence
The airline and four of its subsidiaries cater to different customer segments from Leisure to cost conscious travelers
Carried over 50 million passengers annually
Above are the strengths in the SWOT Analysis of Japan Airlines. The strengths of Japan Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Japan Airlines Weaknesses
After filing for bankruptcy it had to cut its employee strength by one third of its total employees
Brand awareness and lesser than major global airlines
It has a complex business structure making it a bit difficult to quickly adapt to changes
These were the weaknesses in the Japan Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Japan Airlines Opportunities
Growing airline passenger traffic in Asia-Pacific
Partnership with AEON
Increase service to more international destinations via codesharing agreements
Above we covered the opportunities in Japan Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Japan Airlines Threats
Recent Tsunami in Japan decreased the number air travels going in Japan drastically
Rising fuel cost and labor cost
Political tenses between Japan and China are making it difficult for Japan Airlines to fly over the East China sea
The threats in the SWOT Analysis of Japan Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
One of the top largest airline in world and official sponsor of Japan's national football team
Japan Airlines STP
Leisure travelers / cost conscious travelers
Upper middle class / middle class
Value for money
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