United Continental Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

United Continental Holdings, Inc

International

Airlines

Let's fly together; Work hard, fly right

Largest airline holding company in the world

Business / Leisure travelers / Luxury seekers

Upper middle class / HNIs

Premium airline with high quality of service

Below are the Strengths in the SWOT Analysis of United Continental Holdings:

1. It is the parent company of two world class, dominant players in the airline industry; United Airlines and Continental Airlines
2. It is a very trusted brand
3. It is the founding member of Star Alliance
4. UCH's United is the largest U.S. carrier to the People’s Republic of China and maintains a large operation throughout Asia

5. Has an employee strength of over 85,000+

Here are the weaknesses in the United Continental Holdings SWOT Analysis:

1. Weakening financial performance is a concern
2. Heavy dependence on third party providers, many of the operations such as customer care, aircraft maintenance, aircraft fueling are outsourced

Following are the Opportunities in United Continental Holdings SWOT Analysis:

1. Growing U.S airline industry, U.S. airline industry and global airline industry

2. Increasing disposal income of people leading to increased demand for air travel
3. Global penetration trying to tap global customers

The threats in the SWOT Analysis of United Continental Holdings are as mentioned:

1. Competition from a number of Airlines targeting U.S market and Price discounting
2. Increasing cost of Aviation fuel
3. Strong union of employees may lead to strikes and flight cancelations

Below are the top 3 United Continental Holdings competitors:

1. AMR Corporation
2. Lufthansa
3. Delta Airways