SWOT analysis of United Continental Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In United Continental Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like United Continental Holdings to benchmark its business & performance as compared to the competitors and industry. As of 2020, United Continental Holdings is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top United Continental Holdings competitors and includes United Continental Holdings target market, segmentation, positioning & Unique Selling Proposition (USP).
United Continental Holdings Brand Analysis | |
---|---|
Parent Company |
United Continental Holdings, Inc |
Category |
International |
Sector | |
Tagline/ Slogan |
Let's fly together; Work hard, fly right |
USP |
Largest airline holding company in the world |
United Continental Holdings STP | |
United Continental Holdings Segmentation |
Business / Leisure travelers / Luxury seekers |
United Continental Holdings Target Market |
Upper middle class / HNIs |
United Continental Holdings Positioning |
Premium airline with high quality of service |
United Continental Holdings SWOT Analysis | |
United Continental Holdings Strengths |
Below are the Strengths in the SWOT Analysis of United Continental Holdings: 1. It is the parent company of two world class, dominant players in the airline industry; United Airlines and Continental Airlines 5. Has an employee strength of over 85,000+ |
United Continental Holdings Weaknesses |
Here are the weaknesses in the United Continental Holdings SWOT Analysis: 1. Weakening financial performance is a concern |
United Continental Holdings Opportunities |
Following are the Opportunities in United Continental Holdings SWOT Analysis: 1. Growing U.S airline industry, U.S. airline industry and global airline industry 2. Increasing disposal income of people leading to increased demand for air travel |
United Continental Holdings Threats |
The threats in the SWOT Analysis of United Continental Holdings are as mentioned: 1. Competition from a number of Airlines targeting U.S market and Price discounting |
United Continental Holdings Competition | |
Competitors |
Below are the top 3 United Continental Holdings competitors: 1. AMR Corporation |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to United Continental Holdings. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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