United Continental Holdings SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 11365

SWOT Analysis of United Continental Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Continental Holdings

Parent Company

United Continental Holdings, Inc





Tagline/ Slogan

Let's fly together; Work hard, fly right


Largest airline holding company in the world

United Continental Holdings STP


Business / Leisure travelers / Luxury seekers

Target Group

Upper middle class / HNIs


Premium airline with high quality of service

United Continental Holdings SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of United Continental Holdings :

1. It is the parent company of two world class, dominant players in the airline industry; United Airlines and Continental Airlines
2. It is a very trusted brand
3. It is the founding member of Star Alliance
4. UCH's United is the largest U.S. carrier to the People’s Republic of China and maintains a large operation throughout Asia

5. Has an employee strength of over 85,000+


1. Weakening financial performance is a concern
2. Heavy dependence on third party providers, many of the operations such as customer care, aircraft maintenance, aircraft fueling are outsourced


1. Growing U.S airline industry, U.S. airline industry and global airline industry

2. Increasing disposal income of people leading to increased demand for air travel
3. Global penetration trying to tap global customers


1. Competition from a number of Airlines targeting U.S market and Price discounting
2. Increasing cost of Aviation fuel
3. Strong union of employees may lead to strikes and flight cancelations



Below are the 3 main United Continental Holdings competitors :

1. AMR Corporation
2. Lufthansa
3. Delta Airways

The brandguide table above concludes the United Continental Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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