United Continental Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of United Continental Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In United Continental Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Continental Holdings to benchmark its business & performance as compared to the competitors. United Continental Holdings is one of the leading brands in the airlines sector.

The table below lists the United Continental Holdings SWOT (Strengths, Weaknesses, Opportunities, Threats), top United Continental Holdings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

United Continental Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
United Continental Holdings Brand Analysis
Parent Company

United Continental Holdings, Inc





Tagline/ Slogan

Let's fly together; Work hard, fly right


Largest airline holding company in the world

United Continental Holdings STP

Business / Leisure travelers / Luxury seekers

Target Group

Upper middle class / HNIs


Premium airline with high quality of service

SWOT Analysis of United Continental Holdings
United Continental Holdings Strengths

Below are the Strengths in the SWOT Analysis of United Continental Holdings:

1. It is the parent company of two world class, dominant players in the airline industry; United Airlines and Continental Airlines
2. It is a very trusted brand
3. It is the founding member of Star Alliance
4. UCH's United is the largest U.S. carrier to the People’s Republic of China and maintains a large operation throughout Asia

5. Has an employee strength of over 85,000+

United Continental Holdings Weaknesses

Here are the weaknesses in the United Continental Holdings SWOT Analysis:

1. Weakening financial performance is a concern
2. Heavy dependence on third party providers, many of the operations such as customer care, aircraft maintenance, aircraft fueling are outsourced

United Continental Holdings Opportunities

Following are the Opportunities in United Continental Holdings SWOT Analysis:

1. Growing U.S airline industry, U.S. airline industry and global airline industry

2. Increasing disposal income of people leading to increased demand for air travel
3. Global penetration trying to tap global customers

United Continental Holdings Threats

The threats in the SWOT Analysis of United Continental Holdings are as mentioned:

1. Competition from a number of Airlines targeting U.S market and Price discounting
2. Increasing cost of Aviation fuel
3. Strong union of employees may lead to strikes and flight cancelations

United Continental Holdings Competition
United Continental Holdings Competitors

Below are the top 3 competitors of United Continental Holdings:

1. AMR Corporation
2. Lufthansa
3. Delta Airways

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to United Continental Holdings. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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