United Continental Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

United Continental Holdings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of United Continental Holdings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Continental Holdings to benchmark its business & performance as compared to the competitors, and make strategic improvements. United Continental Holdings is one of the leading brands in the airlines sector.

The article below lists the United Continental Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the United Continental Holdings SWOT Analysis:

SWOT Analysis of United Continental Holdings

For United Continental Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

United Continental Holdings Strengths

The strengths of United Continental Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of United Continental Holdings :

1. It is the parent company of two world class, dominant players in the airline industry; United Airlines and Continental Airlines
2. It is a very trusted brand
3. It is the founding member of Star Alliance
4. UCH's United is the largest U.S. carrier to the People’s Republic of China and maintains a large operation throughout Asia

5. Has an employee strength of over 85,000+

United Continental Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the United Continental Holdings SWOT Analysis:

1. Weakening financial performance is a concern
2. Heavy dependence on third party providers, many of the operations such as customer care, aircraft maintenance, aircraft fueling are outsourced

United Continental Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in United Continental Holdings SWOT Analysis:

1. Growing U.S airline industry, U.S. airline industry and global airline industry

2. Increasing disposal income of people leading to increased demand for air travel
3. Global penetration trying to tap global customers

United Continental Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of United Continental Holdings are as mentioned:

1. Competition from a number of Airlines targeting U.S market and Price discounting
2. Increasing cost of Aviation fuel
3. Strong union of employees may lead to strikes and flight cancelations

United Continental Holdings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of United Continental Holdings:

1. AMR Corporation
2. Lufthansa
3. Delta Airways

Hence this concludes the United Continental Holdings SWOT analysis.

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About United Continental Holdings

United Continental Holdings Overview
Parent Company

United Continental Holdings, Inc





Tagline/ Slogan

Let's fly together; Work hard, fly right


Largest airline holding company in the world

United Continental Holdings STP

Business / Leisure travelers / Luxury seekers

Target Market

Upper middle class / HNIs


Premium airline with high quality of service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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