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Japan Airlines SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: March 07, 2024Read time:

Here is a detailed SWOT analysis of Japan Airlines covering strengths, weaknesses, opportunities and threats.

Japan Airlines Strengths

  1. Japan Airlines is seeking an IPO listing becoming one of the biggest companies globally
  2. Provides services to 220 destinations in 35 countries world wide and hence has a strong global presence
  3. The airline and four of its subsidiaries cater to different customer segments from Leisure to cost conscious travelers
  4. Carried over 50 million passengers annually

Above are the strengths in the SWOT Analysis of Japan Airlines. The strengths of Japan Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Japan Airlines Weaknesses

  1. After filing for bankruptcy it had to cut its employee strength by one third of its total employees
  2. Brand awareness and lesser than major global airlines
  3. It has a complex business structure making it a bit difficult to quickly adapt to changes

These were the weaknesses in the Japan Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Japan Airlines Opportunities

  1. Growing airline passenger traffic in Asia-Pacific
  2. Partnership with AEON
  3. Increase service to more international destinations via codesharing agreements

Above we covered the opportunities in Japan Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Japan Airlines Threats

  1. Recent Tsunami in Japan decreased the number air travels going in Japan drastically
  2. Rising fuel cost and labor cost
  3. Political tenses between Japan and China are making it difficult for Japan Airlines to fly over the East China sea

The threats in the SWOT Analysis of Japan Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Japan Airlines SWOT analysis.

About Japan Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Japan Airlines Overview
Parent Company

Japan Airlines Co Ltd (JAL)





Tagline/ Slogan

Dream Skywards


One of the top largest airline in world and official sponsor of Japan's national football team

Japan Airlines STP

Leisure travelers / cost conscious travelers

Target Market

Upper middle class / middle class


Value for money

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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