Spirit Airlines SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Spirit Airlines SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Spirit Airlines, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Spirit Airlines is one of the leading brands in the airlines sector. The article below lists the Spirit Airlines SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Spirit Airlines

For Spirit Airlines, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Spirit Airlines Strengths

The strengths of Spirit Airlines looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Spirit Airlines :

1. Affordable pricing gives it a cost advantage
2. Well-known brand in the region
3. Offers loyalty program for customer retention
4. More seat-size as compared to other low cost carriers

5. Apart from US it operatea in Mexico, Latin America and Caribbean

Spirit Airlines Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Spirit Airlines SWOT Analysis:

1. No in-flight entertainment and catering services
2. Operational across limited destinations
3. Extra fees for baggage (no baggage allowance)

Spirit Airlines Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Spirit Airlines SWOT Analysis:

1. Positive outlook of US economy
2. Technological advancements can help provide in-flight entertainment cheaply and improve the overall experience
3. Growing popularity of low fare airline travel

Spirit Airlines Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Spirit Airlines are as mentioned:

1. Fuel price increase a threat to low-cost operations
2. Outdated technology compared to big players

3. Service quality leading to loss of customers

Similar to Spirit Airlines

1. Southwest Airlines
2. JetBlue
3. Frontier

Hence this concludes the Spirit Airlines SWOT analysis.

Continue reading more about the brand/company.

About Spirit Airlines

Spirit Airlines Overview
Parent Company

Spirit Airlines, Inc.





Tagline/ Slogan

The ultra-low cost airline of the Americas


Extremely low cost airline carrier

Spirit Airlines STP

Price sensitive travelers

Target Market

Middle class, students, solo travelers


Cheap tickets with no frills


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Spirit Airlines. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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