Spirit Airlines SWOT Analysis, Competitors & USP

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SWOT Analysis of Spirit Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spirit Airlines

Parent Company

Spirit Airlines, Inc.





Tagline/ Slogan

The ultra-low cost airline of the Americas


Extremely low cost airline carrier

Spirit Airlines STP


Price sensitive travelers

Target Group

Middle class, students, solo travelers


Cheap tickets with no frills

Spirit Airlines SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Spirit Airlines :

1. Affordable pricing gives it a cost advantage
2. Well-known brand in the region
3. Offers loyalty program for customer retention
4. More seat-size as compared to other low cost carriers

5. Apart from US it operatea in Mexico, Latin America and Caribbean


1. No in-flight entertainment and catering services
2. Operational across limited destinations
3. Extra fees for baggage (no baggage allowance)


1. Positive outlook of US economy
2. Technological advancements can help provide in-flight entertainment cheaply and improve the overall experience
3. Growing popularity of low fare airline travel


1. Fuel price increase a threat to low-cost operations
2. Outdated technology compared to big players

3. Service quality leading to loss of customers

Spirit Airlines Competition


Below are the 3 main Spirit Airlines competitors :

1. Southwest Airlines
2. JetBlue
3. Frontier


The brandguide table above concludes the Spirit Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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