Spirit Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Spirit Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Spirit Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spirit Airlines to benchmark its business & performance as compared to the competitors and industry. As of 2020, Spirit Airlines is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Spirit Airlines competitors and includes Spirit Airlines target market, segmentation, positioning & Unique Selling Proposition (USP).

Spirit Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Spirit Airlines Brand Analysis
Parent Company

Spirit Airlines, Inc.





Tagline/ Slogan

The ultra-low cost airline of the Americas


Extremely low cost airline carrier

Spirit Airlines STP
Spirit Airlines Segmentation

Price sensitive travelers

Spirit Airlines Target Market

Middle class, students, solo travelers

Spirit Airlines Positioning

Cheap tickets with no frills

Spirit Airlines SWOT Analysis
Spirit Airlines Strengths

Below are the Strengths in the SWOT Analysis of Spirit Airlines:

1. Affordable pricing gives it a cost advantage
2. Well-known brand in the region
3. Offers loyalty program for customer retention
4. More seat-size as compared to other low cost carriers

5. Apart from US it operatea in Mexico, Latin America and Caribbean

Spirit Airlines Weaknesses

Here are the weaknesses in the Spirit Airlines SWOT Analysis:

1. No in-flight entertainment and catering services
2. Operational across limited destinations
3. Extra fees for baggage (no baggage allowance)

Spirit Airlines Opportunities

Following are the Opportunities in Spirit Airlines SWOT Analysis:

1. Positive outlook of US economy
2. Technological advancements can help provide in-flight entertainment cheaply and improve the overall experience
3. Growing popularity of low fare airline travel

Spirit Airlines Threats

The threats in the SWOT Analysis of Spirit Airlines are as mentioned:

1. Fuel price increase a threat to low-cost operations
2. Outdated technology compared to big players

3. Service quality leading to loss of customers

Spirit Airlines Competition

Below are the top 3 Spirit Airlines competitors:

1. Southwest Airlines
2. JetBlue
3. Frontier


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Spirit Airlines. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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