Spirit Airlines SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Spirit Airlines analyses the brand by its strengths, weaknesses, opportunities & threats. In Spirit Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spirit Airlines to benchmark its business & performance as compared to the competitors. Spirit Airlines is one of the leading brands in the airlines sector.

The article below lists the Spirit Airlines SWOT (Strengths, Weaknesses, Opportunities, Threats), top Spirit Airlines competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Spirit Airlines

Spirit Airlines Overview
Parent Company

Spirit Airlines, Inc.

Category

Domestic

Sector

Airlines

Tagline/ Slogan

The ultra-low cost airline of the Americas

USP

Extremely low cost airline carrier

Spirit Airlines STP
Segmentation

Price sensitive travelers

Target Market

Middle class, students, solo travelers

Positioning

Cheap tickets with no frills

SWOT Analysis of Spirit Airlines

For Spirit Airlines, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Spirit Airlines SWOT Analysis:

Spirit Airlines Strengths

The strengths of Spirit Airlines looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Spirit Airlines :

1. Affordable pricing gives it a cost advantage
2. Well-known brand in the region
3. Offers loyalty program for customer retention
4. More seat-size as compared to other low cost carriers

5. Apart from US it operatea in Mexico, Latin America and Caribbean

Spirit Airlines Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Spirit Airlines SWOT Analysis:

1. No in-flight entertainment and catering services
2. Operational across limited destinations
3. Extra fees for baggage (no baggage allowance)


Spirit Airlines Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Spirit Airlines SWOT Analysis:

1. Positive outlook of US economy
2. Technological advancements can help provide in-flight entertainment cheaply and improve the overall experience
3. Growing popularity of low fare airline travel


Spirit Airlines Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Spirit Airlines are as mentioned:

1. Fuel price increase a threat to low-cost operations
2. Outdated technology compared to big players

3. Service quality leading to loss of customers

Spirit Airlines Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Spirit Airlines:

1. Southwest Airlines
2. JetBlue
3. Frontier

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Spirit Airlines. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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