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Ryan Air SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: August 30, 2023Read time:

Here is a detailed SWOT analysis of Ryan Air covering strengths, weaknesses, opportunities and threats.

Ryan Air Strengths

  1. Well Established / Strong Foothold in European Market in LCC Segment
  2. Strong player in the UK market
  3. Has over 160 destinations and high flight frequency
  4. Caters to over 75 million passengers
  5. Over 300 aircraft makes it one of the largest airline carriers

Above are the strengths in the SWOT Analysis of Ryan Air. The strengths of Ryan Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ryan Air Weaknesses

  1. Alleged strained employee relations affect image
  2. Limited international penetration and low global presence

These were the weaknesses in the Ryan Air SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ryan Air Opportunities

  1. Brand New Fleet can be used to tap newer markets 
  2. Has been in the business for a long time and has got the customer confidence
  3. Increase routes and also international destinations

Above we covered the opportunities in Ryan Air SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Ryan Air

Ryan Air Threats

  1. Cost of managing employees increasing along with fuel price
  2. Changing policies and regulations by Govts
  3. Increasing Competition in LCC segment in European Market

The threats in the SWOT Analysis of Ryan Air are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ryan Air SWOT analysis.

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About Ryan Air

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ryan Air Overview
Parent Company

Christopher Ryan / Liam Lonergan / Tony Ryan





Tagline/ Slogan

Fly cheaper; The low fares airline


Lowest Price

Ryan Air STP

Budget airlines

Target Market

Middle Class and Lower Middle Class


Low Cost No Frills

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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