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Spirit Airlines SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: December 12, 2023Read time:

Here is a detailed SWOT analysis of Spirit Airlines covering strengths, weaknesses, opportunities and threats.

Spirit Airlines Strengths

  1. Affordable pricing gives it a cost advantage
  2. Well-known brand in the region
  3. Offers loyalty program for customer retention
  4. More seat-size as compared to other low cost carriers
  5. Apart from US it operatea in Mexico, Latin America and Caribbean

Above are the strengths in the SWOT Analysis of Spirit Airlines. The strengths of Spirit Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Spirit Airlines Weaknesses

  1. No in-flight entertainment and catering services
  2. Operational across limited destinations
  3. Extra fees for baggage (no baggage allowance)

These were the weaknesses in the Spirit Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Spirit Airlines Opportunities

  1. Positive outlook of US economy
  2. Technological advancements can help provide in-flight entertainment cheaply and improve the overall experience
  3. Growing popularity of low fare airline travel

Above we covered the opportunities in Spirit Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Spirit Airlines Threats

  1. Fuel price increase a threat to low-cost operations
  2. Outdated technology compared to big players
  3. Service quality leading to loss of customers

The threats in the SWOT Analysis of Spirit Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Spirit Airlines SWOT analysis.

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About Spirit Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Spirit Airlines Overview
Parent Company

Spirit Airlines, Inc.





Tagline/ Slogan

The ultra-low cost airline of the Americas


Extremely low cost airline carrier

Spirit Airlines STP

Price sensitive travelers

Target Market

Middle class, students, solo travelers


Cheap tickets with no frills


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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