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EasyJet SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: October 12, 2023Read time:

Here is a detailed SWOT analysis of EasyJet covering strengths, weaknesses, opportunities and threats.

EasyJet Strengths

  1. The brand name easyJet is very easy to remember and hence brand recall is higher
  2. It flies to main destinations throughout Europe making it a very attractive choice for flying
  3. Single model of aircraft reducing training, maintenance and supervisory costs
  4. First among the LCCs to introduce e-tailing, thus eliminating intermediaries and distribution costs
  5. EasyJet academy ensures a steady supply of pilots and cabin crew

Above are the strengths in the SWOT Analysis of EasyJet. The strengths of EasyJet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

EasyJet Weaknesses

  1. Missing out on the advantage of having a frequent flier program
  2. Highly sensitive to any additional taxes or charges imposed by government due to its lower operating margins
  3. Dependence on only two suppliers could be risky if the supplier faces any operational problems

These were the weaknesses in the EasyJet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

EasyJet Opportunities

  1. EasyJet academy can be a source of ancillary income
  2. Leverage on easyJet hotels and easyJet holidays to increase brand awareness and attract customers
  3. New fleet can be leased out during travel recession seasons

Above we covered the opportunities in EasyJet SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about EasyJet

EasyJet Threats

  1. Govt policies and strict aviation regulations
  2. High bargaining power of customers in the LCC segment
  3. Major players entering the LCC segment

The threats in the SWOT Analysis of EasyJet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the EasyJet SWOT analysis.

About EasyJet

The table below gives the brand overview along with its target market, segmentation, positioning & USP

EasyJet Overview
Parent Company

EasyJet plc





Tagline/ Slogan

Come on, let's fly!


One of the largest low-cost carrier in Europe

EasyJet STP

Economy travelers mainly in Europe

Target Market

Middle class / upper middle class


Low cost carrier with no frills

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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