Comair Aviation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Comair Aviation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Comair Aviation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Comair Aviation to benchmark its business & performance as compared to the competitors and industry. As of 2020, Comair Aviation is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Comair Aviation competitors and includes Comair Aviation target market, segmentation, positioning & Unique Selling Proposition (USP).

Comair Aviation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Comair Aviation Brand Analysis
Parent Company

British Airways International Airlines Group

Category

International

Sector

Airlines

Tagline/ Slogan

We Lift You Up

USP

High quality service in domestic flights in South Africa

Comair Aviation STP
Comair Aviation Segmentation

People in south Africa who want to fly by air

Comair Aviation Target Market

Middle class and upper middle class

Comair Aviation Positioning

Premium positioning

Comair Aviation SWOT Analysis
Comair Aviation Strengths

Below are the Strengths in the SWOT Analysis of Comair Aviation:

1. Comair extended its franchise agreement with British Airways

2.Backing of British Airways will help in imparting world class services

3.High brand equity in South Africa as the have been operating successfully for more than six decades with an internationally recognized safety record

4. The airlines also has operations in cargo

Comair Aviation Weaknesses

Here are the weaknesses in the Comair Aviation SWOT Analysis:

1. Extremely competitive  market

2. Limited global operations compared to some leading global airlines

3.Cost structure due to increasing labour and maintenance costs

Comair Aviation Opportunities

Following are the Opportunities in Comair Aviation SWOT Analysis:

1. Growing aviation industry   is an opportunity as more people are using airlines for travelling now
2.Can enter into the international market by offering services outside South Africa.

3.Entering into no-frills airlines industry through “Kulula” which can help in consolidating its market in South Africa

Comair Aviation Threats

The threats in the SWOT Analysis of Comair Aviation are as mentioned:

1. Political turmoil in many countries in Africa and rest of the world
2.Lack of adequate manpower in Africa

3.Decreases Across the South African domestic market passenger numbers are down 5% from 2012 due to increase in Airfare costs

4. Volatility in crude oil costs

Comair Aviation Competition
Competitors

Below are the top 2 Comair Aviation competitors:

1.Fastjet

2.FlySafair

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Comair Aviation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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