Comair Aviation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Comair Aviation SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Comair Aviation, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Comair Aviation to benchmark its business & performance as compared to the competitors, and make strategic improvements. Comair Aviation is one of the leading brands in the airlines sector.

The article below lists the Comair Aviation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Comair Aviation SWOT Analysis:

SWOT Analysis of Comair Aviation

For Comair Aviation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Comair Aviation Strengths

The strengths of Comair Aviation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Comair Aviation :

1. Comair extended its franchise agreement with British Airways

2.Backing of British Airways will help in imparting world class services

3.High brand equity in South Africa as the have been operating successfully for more than six decades with an internationally recognized safety record

4. The airlines also has operations in cargo

Comair Aviation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Comair Aviation SWOT Analysis:

1. Extremely competitive  market

2. Limited global operations compared to some leading global airlines

3.Cost structure due to increasing labour and maintenance costs

Comair Aviation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Comair Aviation SWOT Analysis:

1. Growing aviation industry   is an opportunity as more people are using airlines for travelling now
2.Can enter into the international market by offering services outside South Africa.

3.Entering into no-frills airlines industry through “Kulula” which can help in consolidating its market in South Africa

Comair Aviation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Comair Aviation are as mentioned:

1. Political turmoil in many countries in Africa and rest of the world
2.Lack of adequate manpower in Africa

3.Decreases Across the South African domestic market passenger numbers are down 5% from 2012 due to increase in Airfare costs

4. Volatility in crude oil costs

Comair Aviation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Comair Aviation:



Hence this concludes the Comair Aviation SWOT analysis.

Continue reading more about the brand/company.

About Comair Aviation

Comair Aviation Overview
Parent Company

British Airways International Airlines Group





Tagline/ Slogan

We Lift You Up


High quality service in domestic flights in South Africa

Comair Aviation STP

People in south Africa who want to fly by air

Target Market

Middle class and upper middle class


Premium positioning

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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