Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Comair Aviation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Comair Aviation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Comair Aviation to benchmark its business & performance as compared to the competitors and industry. Comair Aviation is one of the leading brands in the airlines sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Comair Aviation competitors and includes Comair Aviation target market, segmentation, positioning & Unique Selling Proposition (USP).
High quality service in domestic flights in South Africa
Comair Aviation STP
Comair Aviation Segmentation
People in south Africa who want to fly by air
Comair Aviation Target Market
Middle class and upper middle class
Comair Aviation Positioning
Comair Aviation SWOT Analysis
Comair Aviation Strengths
Below are the Strengths in the SWOT Analysis of Comair Aviation:
1. Comair extended its franchise agreement with British Airways
2.Backing of British Airways will help in imparting world class services
3.High brand equity in South Africa as the have been operating successfully for more than six decades with an internationally recognized safety record
4. The airlines also has operations in cargo
Comair Aviation Weaknesses
Here are the weaknesses in the Comair Aviation SWOT Analysis:
1. Extremely competitive market
2. Limited global operations compared to some leading global airlines
3.Cost structure due to increasing labour and maintenance costs
Comair Aviation Opportunities
Following are the Opportunities in Comair Aviation SWOT Analysis:
1. Growing aviation industry is an opportunity as more people are using airlines for travelling now 2.Can enter into the international market by offering services outside South Africa.
3.Entering into no-frills airlines industry through “Kulula” which can help in consolidating its market in South Africa
Comair Aviation Threats
The threats in the SWOT Analysis of Comair Aviation are as mentioned:
1. Political turmoil in many countries in Africa and rest of the world 2.Lack of adequate manpower in Africa
3.Decreases Across the South African domestic market passenger numbers are down 5% from 2012 due to increase in Airfare costs
4. Volatility in crude oil costs
Comair Aviation Competition
Below are the top 2 Comair Aviation competitors:
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