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SkyWest Airlines SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: April 15, 2024Read time:

Here is a detailed SWOT analysis of SkyWest Airlines covering strengths, weaknesses, opportunities and threats.

SkyWest Airlines Strengths

  1. Skywest Airlines has been operating since 1963 and its brand name is well established and regarded by customers, industry and regulators in Western and Northern Australia
  2. Sole permitted operator to a number of regional destinations in Australia
  3. Multiple year scheduled charter contracts with major resource companies which provides the company with a reliable and highly visible revenue base, as well as cash flow to fund expansion.
  4. Operations to 160 destinations with a 300+fleet size

Above are the strengths in the SWOT Analysis of SkyWest Airlines. The strengths of SkyWest Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

SkyWest Airlines Weaknesses

  1. Too much reliance on operating environment makes the financial position of the company unstable
  2. Not a member of any of the airline alliances and hence loses out on benefits of code share agreements
  3. It provides services on behalf of the long haul legacy carriers like US airways, Delta airlines and hence there is dependence on this carriers

These were the weaknesses in the SkyWest Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

SkyWest Airlines Opportunities

  1. The company stands to benefit from long-term growth in Western Australia tourism and is actively seeking to build exposure of the tourist destinations it is able to offer services to
  2. Leverage on association with Virgin airlines in order to further strengthen its brand image
  3. More destinations and also tapping global customers

Above we covered the opportunities in SkyWest Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

SkyWest Airlines Threats

  1. Fluctuating demand of air travel due to unstable global economy
  2. Increase in aviation fuel cost
  3. Increasing labor cost and threat of strikes of worker unions

The threats in the SWOT Analysis of SkyWest Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the SkyWest Airlines SWOT analysis.

About SkyWest Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

SkyWest Airlines Overview
Parent Company

SkyWest Airlines Pvt ltd


Regional (Indonesia is the only international destination)



Tagline/ Slogan

Safety First


A very good image for safety and precautions

SkyWest Airlines STP

Customers looking for safety and punctuality

Target Market

Middle class / Upper middle class


Safety First for the passengers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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