Kulula is one of the leading brands in the airlines sector. Kulula SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kulula:
Kulula is a trading name for Comair ltd which has shown good growth in South Africa and which has extended its franchise agreement with British Airways for a further 11 years
Backing of British Airways will help in imparting world class services
High brand equity in South Africa as ComAir have been operating successfully for more than six decades with an internationally recognized safety record
Above are the strengths in the SWOT Analysis of Kulula. The strengths of Kulula looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Financial and operational results for kulula.com are not separately disclosed, but are fully incorporated within the annual results for Comair Limited
No global operations
Cost structure due to increasing labour and maintenance costs
Forced by FIFA during the world cup to stop a campaign describing itself as the "Unofficial National Carrier of the You-Know-What”
These were the weaknesses in the Kulula SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Growing aviation industry is an opportunity as more people are using airlines for travelling now
Can enter into the international market by offering services outside South Africa.
Above we covered the opportunities in Kulula SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Political turmoil in many countries in Africa and rest of the world
Lack of adequate manpower in Africa
Decreases Across the South African domestic market passenger numbers are down 5% from 2012 due to increase in Airfare costs
Volatility in crude oil costs
The threats in the SWOT Analysis of Kulula are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Kulula SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Making 'the complete travel experience' affordable
First low-cost, privately owned airline in South Africa
People in south Africa who want to fly by air at an affordable rate
Middle class and lower middle class
No –frill Airlines
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Kulula. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute