Jet2.com Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Jet2.com Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Jet2.com Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jet2.com Limited to benchmark its business & performance as compared to the competitors. Jet2.com Limited is one of the leading brands in the airlines sector.

The article below lists the Jet2.com Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Jet2.com Limited SWOT Analysis:

SWOT Analysis of Jet2.com Limited

For Jet2.com Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Jet2.com Limited Strengths

The strengths of Jet2.com Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Jet2.com Limited :

1. Unlike other low-cost carriers, Jet2 tickets can be booked via travel agents as well as over the internet and by telephone.

2.Has diversified services and  offers package holidays which combine hotel accommodation and transfers with Jet2 flights

3. Jet2.com’s parent company, Dart Group PLC, has a prestigious legacy that stretches back more than 40 years, and hence enjoys high brand equity and experience in the aviation field

4. Awarded "Best Short Haul Airline" at the Globe Travel Award. Voted for by travel industry professionals

5. Over 3000 employees are a part of the airline

Jet2.com Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Jet2.com Limited SWOT Analysis:

1. Extremely competitive  market

2. Limited global operations compared to some leading global airlines

3.Cost structure due to increasing labour and maintenance costs


Jet2.com Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Jet2.com Limited SWOT Analysis:

1. Growing aviation industry   is an opportunity as more people are using airlines for travelling now
2. The company holds a United Kingdom Civil Aviation Authority Type A Operating Licence to carry passengers, cargo and mail on aircraft with 20 or more seats and can expand into the cargo market

Jet2.com Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Jet2.com Limited are as mentioned:

1. Negative publicity for the way it chooses to hide the final price of flights

2. Airline's website also forces UK customers abroad making return journeys to the UK to book in a foreign currency or face a penal exchange rate which can deter passengers from using the airlines

3. Volatility in crude oil costs


Jet2.com Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Jet2.com Limited:

1.British Airways

2. Lufthansa

Hence this concludes the Jet2.com Limited SWOT analysis.

Continue reading more about the brand/company.

About Jet2.com Limited

Jet2.com Limited Overview
Parent Company

Dart Group PLC

Category

International

Sector

Airlines

Tagline/ Slogan

Friendly low fares & Arrive Happy

USP

Low cost flights with incredible value

Jet2.com Limited STP
Segmentation

People in South Africa who want to fly by air

Target Group

Middle class and upper middle class

Positioning

Premium positioning


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Jet2.com Limited. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin