Jet2.com Limited SWOT Analysis, USP & Competitors

Jet2.com Limited

Parent Company

Dart Group PLC

Category

International

Sector

Airlines

Tagline/ Slogan

Friendly low fares & Arrive Happy

USP

Low cost flights with incredible value

Jet2.com Limited STP

Segment

People in South Africa who want to fly by air

Target Group

Middle class and upper middle class

Positioning

Premium positioning

Jet2.com Limited SWOT Analysis

Strengths

1. Unlike other low-cost carriers, Jet2 tickets can be booked via travel agents as well as over the internet and by telephone.

2.Has diversified services and  offers package holidays which combine hotel accommodation and transfers with Jet2 flights

3. Jet2.com’s parent company, Dart Group PLC, has a prestigious legacy that stretches back more than 40 years, and hence enjoys high brand equity and experience in the aviation field

4. Awarded "Best Short Haul Airline" at the Globe Travel Award. Voted for by travel industry professionals

5. Over 3000 employees are a part of the airline

Weaknesses

1. Extremely competitive  market

2. Limited global operations compared to some leading global airlines

3.Cost structure due to increasing labour and maintenance costs

Opportunities

1. Growing aviation industry   is an opportunity as more people are using airlines for travelling now
2. The company holds a United Kingdom Civil Aviation Authority Type A Operating Licence to carry passengers, cargo and mail on aircraft with 20 or more seats and can expand into the cargo market

Threats

1. Negative publicity for the way it chooses to hide the final price of flights

2. Airline's website also forces UK customers abroad making return journeys to the UK to book in a foreign currency or face a penal exchange rate which can deter passengers from using the airlines

3. Volatility in crude oil costs

Jet2.com Limited Competition

Competitors

1.British Airways

2. Lufthansa