Jet2.com Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Jet2.com Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Jet2.com Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jet2.com Limited to benchmark its business & performance as compared to the competitors and industry. As of 2020, Jet2.com Limited is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jet2.com Limited competitors and includes Jet2.com Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

Jet2.com Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jet2.com Limited Brand Analysis
Parent Company

Dart Group PLC

Category

International

Sector

Airlines

Tagline/ Slogan

Friendly low fares & Arrive Happy

USP

Low cost flights with incredible value

Jet2.com Limited STP
Jet2.com Limited Segmentation

People in South Africa who want to fly by air

Target Group

Middle class and upper middle class

Jet2.com Limited Positioning

Premium positioning

Jet2.com Limited SWOT Analysis
Jet2.com Limited Strengths

Below are the Strengths in the SWOT Analysis of Jet2.com Limited:

1. Unlike other low-cost carriers, Jet2 tickets can be booked via travel agents as well as over the internet and by telephone.

2.Has diversified services and  offers package holidays which combine hotel accommodation and transfers with Jet2 flights

3. Jet2.com’s parent company, Dart Group PLC, has a prestigious legacy that stretches back more than 40 years, and hence enjoys high brand equity and experience in the aviation field

4. Awarded "Best Short Haul Airline" at the Globe Travel Award. Voted for by travel industry professionals

5. Over 3000 employees are a part of the airline

Jet2.com Limited Weaknesses

Here are the weaknesses in the Jet2.com Limited SWOT Analysis:

1. Extremely competitive  market

2. Limited global operations compared to some leading global airlines

3.Cost structure due to increasing labour and maintenance costs

Jet2.com Limited Opportunities

Following are the Opportunities in Jet2.com Limited SWOT Analysis:

1. Growing aviation industry   is an opportunity as more people are using airlines for travelling now
2. The company holds a United Kingdom Civil Aviation Authority Type A Operating Licence to carry passengers, cargo and mail on aircraft with 20 or more seats and can expand into the cargo market

Jet2.com Limited Threats

The threats in the SWOT Analysis of Jet2.com Limited are as mentioned:

1. Negative publicity for the way it chooses to hide the final price of flights

2. Airline's website also forces UK customers abroad making return journeys to the UK to book in a foreign currency or face a penal exchange rate which can deter passengers from using the airlines

3. Volatility in crude oil costs

Jet2.com Limited Competition
Competitors

Below are the top 2 Jet2.com Limited competitors:

1.British Airways

2. Lufthansa


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jet2.com Limited. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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