Frontier Airlines SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Frontier Airlines analyses the brand by its strengths, weaknesses, opportunities & threats. In Frontier Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Frontier Airlines to benchmark its business & performance as compared to the competitors. Frontier Airlines is one of the leading brands in the airlines sector.

The article below lists the Frontier Airlines SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Frontier Airlines SWOT Analysis:

SWOT Analysis of Frontier Airlines

For Frontier Airlines, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Frontier Airlines Strengths

The strengths of Frontier Airlines looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Frontier Airlines :

1. Frequent flier program called EarlyReturns without other Airlines as partner
2. Fleet size of 50+ Aircraft connecting nearly 80 destinations
3. Operating brand of Indigo partners, LLC, code share agreement with Great lakes airlines.
4. Fleet only contains Airbus airlines which significantly reduce the maintenance and cost associated to it

5. Mergers and associations with other airlines has boosted image

Frontier Airlines Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Frontier Airlines SWOT Analysis:

1. Financial performance in past is not up to the mark and went through many merger and acquisition
2.Planning for rapid expansion but delay in plane delivery slow the execution
3.Operates with the plane which has higher passenger carrying capacity. Load factor becomes very important for profit margin.


Frontier Airlines Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Frontier Airlines SWOT Analysis:

1. Expanding in other part of the world
2.Serving the people in the remote area and connecting through code sharing agreement
3.Cargo Business and operate in air shuttle service.

Frontier Airlines Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Frontier Airlines are as mentioned:

1. Entry of a Big player in the market
2.Rising fuel and aircraft prices
3.Government regulation on emission cut and safety norms.


Frontier Airlines Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Frontier Airlines:

1.Republic Airlines
2.Shuttle America
3.SkyWest Airlines

Hence this concludes the Frontier Airlines SWOT analysis.

Continue reading more about the brand/company.

About Frontier Airlines

Frontier Airlines Overview
Parent Company

Indigo partners,LLC

Category

Civilian Airline

Sector

Airlines

Tagline/ Slogan

A whole different Animal

USP

Strong network and presence regionally in the US

Frontier Airlines STP
Segmentation

Commercial Passenger Airline

Target Market

People in USA,Jamaica, Mexico

Positioning

Low cost carrier


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Frontier Airlines. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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