Frontier Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 4135

SWOT analysis of Frontier Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Frontier Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Frontier Airlines to benchmark its business & performance as compared to the competitors and industry. Frontier Airlines is one of the leading brands in the airlines sector. The table below also lists the top Frontier Airlines competitors and elaborates Frontier Airlines market segmentation, target group, positioning & Unique Selling Proposition (USP).

Frontier Airlines SWOT, Competitors, Marketing STP & Brand analysis Table
Frontier Airlines Brand Analysis
Parent Company

Indigo partners,LLC


Civilian Airline



Tagline/ Slogan

A whole different Animal


Strong network and presence regionally in the US

Frontier Airlines STP

Commercial Passenger Airline

Target Group

People in USA,Jamaica, Mexico


Low cost carrier

Frontier Airlines SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Frontier Airlines. Strengths are:

1. Frequent flier program called EarlyReturns without other Airlines as partner
2. Fleet size of 50+ Aircraft connecting nearly 80 destinations
3. Operating brand of Indigo partners, LLC, code share agreement with Great lakes airlines.
4. Fleet only contains Airbus airlines which significantly reduce the maintenance and cost associated to it

5. Mergers and associations with other airlines has boosted image


Here are the weaknesses in the Frontier Airlines SWOT Analysis:

1. Financial performance in past is not up to the mark and went through many merger and acquisition
2.Planning for rapid expansion but delay in plane delivery slow the execution
3.Operates with the plane which has higher passenger carrying capacity. Load factor becomes very important for profit margin.


Following are the Opportunities in Frontier Airlines SWOT Analysis:

1. Expanding in other part of the world
2.Serving the people in the remote area and connecting through code sharing agreement
3.Cargo Business and operate in air shuttle service.


The threats in the SWOT Analysis of Frontier Airlines are as mentioned:

1. Entry of a Big player in the market
2.Rising fuel and aircraft prices
3.Government regulation on emission cut and safety norms.

Frontier Airlines Competition

Below are the top 3 Frontier Airlines competitors:

1.Republic Airlines
2.Shuttle America
3.SkyWest Airlines

The brandguide table above concludes the Frontier Airlines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Frontier Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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