Frontier Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Indigo partners,LLC

Civilian Airline

Airlines

A whole different Animal

Strong network and presence regionally in the US

Commercial Passenger Airline

People in USA,Jamaica, Mexico

Low cost carrier

Below are the Strengths in the SWOT Analysis of Frontier Airlines:

1. Frequent flier program called EarlyReturns without other Airlines as partner
2. Fleet size of 50+ Aircraft connecting nearly 80 destinations
3. Operating brand of Indigo partners, LLC, code share agreement with Great lakes airlines.
4. Fleet only contains Airbus airlines which significantly reduce the maintenance and cost associated to it

5. Mergers and associations with other airlines has boosted image

Here are the weaknesses in the Frontier Airlines SWOT Analysis:

1. Financial performance in past is not up to the mark and went through many merger and acquisition
2.Planning for rapid expansion but delay in plane delivery slow the execution
3.Operates with the plane which has higher passenger carrying capacity. Load factor becomes very important for profit margin.

Following are the Opportunities in Frontier Airlines SWOT Analysis:

1. Expanding in other part of the world
2.Serving the people in the remote area and connecting through code sharing agreement
3.Cargo Business and operate in air shuttle service.

The threats in the SWOT Analysis of Frontier Airlines are as mentioned:

1. Entry of a Big player in the market
2.Rising fuel and aircraft prices
3.Government regulation on emission cut and safety norms.

Below are the top 3 Frontier Airlines competitors:

1.Republic Airlines
2.Shuttle America
3.SkyWest Airlines