Air Cargo Carriers SWOT Analysis, Competitors & USP

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SWOT Analysis of Air Cargo Carriers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air Cargo Carriers

Parent Company

Air Cargo Carriers Inc.


Cargo Airline



Tagline/ Slogan



Largest operator of “Shorts Aircrafts” in the world

Air Cargo Carriers STP


Feeder Airline segment

Target Group

Courier suppliers such as UPS, DHL, FedEx


Strong regional player in cargo services

Air Cargo Carriers SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air Cargo Carriers :

1. Holds Supplemental Type Certificates (STC) that allowing switching between passenger and cargo configurations.

2. Central hub located close to UPS’s worldwide air-hub.

3. Holds world’s largest inventory of “Shorts aircraft” parts.

4. High penetration into small town Eastern United States.

5. In house capability on training and STC usage expertise.


1. Fleet’s small capacities limit acceptance of large orders.

2. Limited flights to major commercial centers across USA, especially the West coast.


1. Increasing importance of smaller cities in commercial activity.

2. Newly established routes to the Caribbean and Mexico.

3. No supply side issues from aircraft manufactures unlike competitors and hence, a clear time advantage.


1. Over reliance on Shorts can hurt, in case of supply side shortfall.

2. Its primary customers have their own airline fleet and are looking to expand, which can limit growth prospects.

Air Cargo Carriers Competition


Below are the 2 main Air Cargo Carriers competitors :

1. Everts Air Cargo

2. Logistic Air




The brandguide table above concludes the Air Cargo Carriers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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