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Alaska Airways SWOT Analysis

Published in Airlines category by MBA Skool Team Last Updated: April 29, 2024Reading time:

Here is a detailed SWOT analysis of Alaska Airways covering strengths, weaknesses, opportunities and threats.

Alaska Airways Strengths

  1. It is the seventh-largest US airline in terms of passenger traffic
  2. J. D. Power and Associates ranked Alaska Airlines highest in customer satisfaction for traditional North American airlines for 5 consecutive years
  3. Alaska Airlines carries more passengers between the state of Alaska and the contiguous United States than any other airline thus has a strong presence in domestic market
  4. Due to the geographic location of Alaska, air travel is the largest form of transportation

Above are the strengths in the SWOT Analysis of Alaska Airways. The strengths of Alaska Airways looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Alaska Airways Weaknesses

  1. Not a member of any of the Airline Alliances
  2. Absence in lucrative Asian market

These were the weaknesses in the Alaska Airways SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Alaska Airways Opportunities

  1. In-flight entertainment player created by Alaska
  2. Membership of any airline alliance will help to increase reach via code share agreements
  3. Leverage on association with Starbucks to provide onboard coffee by creating awareness in all Starbucks outlets

Above we covered the opportunities in Alaska Airways SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Alaska Airways Threats

  1. Fluctuating demand of air travel by economy class
  2. Increasing cost of aviation fuel
  3. Increasing cost of training employees as high technology is used by Alaska

The threats in the SWOT Analysis of Alaska Airways are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Alaska Airways SWOT analysis.

About Alaska Airways

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Alaska Airways Overview
Parent Company

Alaska Air Group


Mainly domestic



Tagline/ Slogan

North of Expected


Known for its quality service

Alaska Airways STP

Frequent travelers / Business men

Target Market

Middle class / Upper middle class


High quality of service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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