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Norwegian Air Shuttle SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: June 28, 2023Read time:

Here is a detailed SWOT analysis of Norwegian Air Shuttle covering strengths, weaknesses, opportunities and threats.

Norwegian Air Shuttle Strengths

  1. It offers high frequency domestic flights and thus has a strong hold in the domestic market
  2. Growth in market share and net revenue generated is positive and better than its peers
  3. Strong presence in the region it operates
  4. The company has a good customer focus and good reputation among the custoemrs

Above are the strengths in the SWOT Analysis of Norwegian Air Shuttle. The strengths of Norwegian Air Shuttle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Norwegian Air Shuttle Weaknesses

  1. Not a member of any airline alliance
  2. Frequency of flights to international destinations is low and this affects customer loyalty

These were the weaknesses in the Norwegian Air Shuttle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Norwegian Air Shuttle Opportunities

  1. It has plans of becoming one of the first long-haul LCCs in the world
  2. Expand its reach by establishing new routes to international destinations
  3. Better services to the customers to increase loyalty

Above we covered the opportunities in Norwegian Air Shuttle SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Norwegian Air Shuttle Threats

  1. The government of Scandinavia financially supports SAS giving it a competitive edge over Norwegian
  2. Rising fuel cost
  3. Better marketing campaigns undertaken by rivals may dilute brand image

The threats in the SWOT Analysis of Norwegian Air Shuttle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Norwegian Air Shuttle SWOT analysis.

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About Norwegian Air Shuttle

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Norwegian Air Shuttle Overview
Parent Company

Norwegian Air Shuttle ASA





Tagline/ Slogan

Freedom to choose


Second-largest airline in Scandinavia

Norwegian Air Shuttle STP

Leisure travelers / business men

Target Market

Middle class / upper middle class


Low cost carrier

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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