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Allegiant Air SWOT Analysis

Published by MBA Skool Team in Airlines category Last Updated: March 29, 2023Read time:

Here is a detailed SWOT analysis of Allegiant Air covering strengths, weaknesses, opportunities and threats.

Allegiant Air Strengths

  1. Cost advantage due to high operational efficiency
  2. Very high passenger load factor – average > 90%
  3. Travel packages and deals with restaurants, tourist destinations
  4. Revenue from ancillary services as food & drinks services on flight, advance seat bookings etc.
  5. Nearly 100 destinations across USA are covered

Above are the strengths in the SWOT Analysis of Allegiant Air. The strengths of Allegiant Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Allegiant Air Weaknesses

  1. No bookings through travel agencies or presence on internet
  2. No frequent-flier programs or on-board entertainment

These were the weaknesses in the Allegiant Air SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Allegiant Air Opportunities

  1. Expansion into regions with lower (80%) load factor
  2. Tie-ups with major airlines to increase reach of customer bookings
  3. More visibility through loyalty programs and ads

Above we covered the opportunities in Allegiant Air SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Allegiant Air Threats

  1. Increased employee unrest due to cost-cutting measures
  2. Rising fuel and labour costs a challenge to low-cost business model
  3. Unfavorable govt policies in the aviation sector

The threats in the SWOT Analysis of Allegiant Air are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Allegiant Air SWOT analysis.

About Allegiant Air

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Allegiant Air Overview
Parent Company

Allegiant Travel Co





Tagline/ Slogan

Travel is our deal


Travel packages and economical flight fares

Allegiant Air STP

Customers looking for cheap fares

Target Market

Leisure tourists/Middle income group


Low-cost airlines


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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