Avis Budget Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Avis Budget Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Avis Budget Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Avis Budget Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, Avis Budget Group is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Avis Budget Group competitors and includes Avis Budget Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Avis Budget Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Avis Budget Group Brand Analysis
Parent Company

Avis Budget Group
Category

Rental & Leasing Services
Sector

Automobiles
Tagline/ Slogan

It’s your space
USP

Leading general-use vehicle rental company
Avis Budget Group STP
Avis Budget Group Segmentation

Car sharing , Vehicle Rental
Avis Budget Group Target Market

Commercial, value conscious and leisure segments
Avis Budget Group Positioning

Customer Led Service Driven organization
Avis Budget Group SWOT Analysis
Avis Budget Group Strengths

Below are the Strengths in the SWOT Analysis of Avis Budget Group:

1. First mover advantage in automobile leasing
2. Huge market share in different geographies
3. Diverse product portfolio

4. Strong financial performance

5. Huge revenues from the US government

6. Over 20,000+ employees in the organization

7. Many acquisitions have strengthened the position
Avis Budget Group Weaknesses

Here are the weaknesses in the Avis Budget Group SWOT Analysis:

1. Majority of revenues come from the US government means vulnerability
2. Achieved low price at the expense of employees salary
Avis Budget Group Opportunities

Following are the Opportunities in Avis Budget Group SWOT Analysis:

1.Growth through acquisitions
2.Increasing defense spending worldwide
3.Increasing business globally
Avis Budget Group Threats

The threats in the SWOT Analysis of Avis Budget Group are as mentioned:

1. Rising prices of commodities
2. Employee retention and satisfaction
3.Contracts and future regulations by the government
Avis Budget Group Competition
Competitors

Below are the top 4 Avis Budget Group competitors:

1. Hertz Global Holdings, Inc.

2. EAN Holdings
3. Europcar Groupe

4. United Rentals Inc


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Avis Budget Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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