Avis Budget Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

Avis Budget Group SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Avis Budget Group, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Avis Budget Group to benchmark its business & performance as compared to the competitors, and make strategic improvements. Avis Budget Group is one of the leading brands in the automobiles sector.

The article below lists the Avis Budget Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Avis Budget Group SWOT Analysis:

SWOT Analysis of Avis Budget Group

For Avis Budget Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Avis Budget Group Strengths

The strengths of Avis Budget Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Avis Budget Group :

1. First mover advantage in automobile leasing
2. Huge market share in different geographies
3. Diverse product portfolio

4. Strong financial performance

5. Huge revenues from the US government

6. Over 20,000+ employees in the organization

7. Many acquisitions have strengthened the position

Avis Budget Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Avis Budget Group SWOT Analysis:

1. Majority of revenues come from the US government means vulnerability
2. Achieved low price at the expense of employees salary

Avis Budget Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Avis Budget Group SWOT Analysis:

1.Growth through acquisitions
2.Increasing defense spending worldwide
3.Increasing business globally

Avis Budget Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Avis Budget Group are as mentioned:

1. Rising prices of commodities
2. Employee retention and satisfaction
3.Contracts and future regulations by the government

Avis Budget Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Avis Budget Group:

1. Hertz Global Holdings, Inc.

2. EAN Holdings
3. Europcar Groupe

4. United Rentals Inc

Hence this concludes the Avis Budget Group SWOT analysis.

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About Avis Budget Group

Avis Budget Group Overview
Parent Company

Avis Budget Group


Rental & Leasing Services



Tagline/ Slogan

It’s your space


Leading general-use vehicle rental company

Avis Budget Group STP

Car sharing , Vehicle Rental

Target Market

Commercial, value conscious and leisure segments


Customer Led Service Driven organization

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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