Avis Budget Group SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1962

SWOT Analysis of Avis Budget Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Avis Budget Group

Parent Company

Avis Budget Group


Rental & Leasing Services


Automobile rental

Tagline/ Slogan

It’s your space


Leading general-use vehicle rental company



Car sharing , Vehicle Rental

Target Group

Commercial, value conscious and leisure segments


Customer Led Service Driven organization

SWOT Analysis


1. First mover advantage in automobile leasing
2. Huge market share in different geographies
3. Diverse product portfolio

4. Strong financial performance

5. Huge revenues from the US government

6. Over 20,000+ employees in the organization

7. Many acquisitions have strengthened the position


1. Majority of revenues come from the US government means vulnerability
2. Achieved low price at the expense of employees salary


1.Growth through acquisitions
2.Increasing defense spending worldwide
3.Increasing business globally


1. Rising prices of commodities
2. Employee retention and satisfaction
3.Contracts and future regulations by the government



1. Hertz Global Holdings, Inc.

2. EAN Holdings
3. Europcar Groupe

4. United Rentals Inc

The table above concludes the Avis Budget Group SWOT analysis along with its marketing and brand parameters.


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