Avis Budget Group SWOT Analysis

Published in Automobiles category by MBA Skool Team

Here is a detailed SWOT analysis of Avis Budget Group covering strengths, weaknesses, opportunities and threats.

Avis Budget Group Strengths

  1. First mover advantage in automobile leasing
  2. Huge market share in different geographies
  3. Diverse product portfolio
  4. Strong financial performance
  5. Huge revenues from the US government
  6. Over 20,000+ employees in the organization
  7. Many acquisitions have strengthened the position

Above are the strengths in the SWOT Analysis of Avis Budget Group. The strengths of Avis Budget Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Avis Budget Group Weaknesses

  1. Majority of revenues come from the US government means vulnerability
  2. Achieved low price at the expense of employees salary

These were the weaknesses in the Avis Budget Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Avis Budget Group Opportunities

  1. Growth through acquisitions
  2. Increasing defense spending worldwide
  3. Increasing business globally

Above we covered the opportunities in Avis Budget Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Avis Budget Group Threats

  1. Rising prices of commodities
  2. Employee retention and satisfaction
  3. Contracts and future regulations by the government

The threats in the SWOT Analysis of Avis Budget Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Avis Budget Group SWOT analysis.

Continue reading more about the brand/company.

About Avis Budget Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Avis Budget Group Overview
Parent Company

Avis Budget Group

Category

Rental & Leasing Services

Sector

Automobiles

Tagline/ Slogan

It’s your space

USP

Leading general-use vehicle rental company

Avis Budget Group STP
Segmentation

Car sharing , Vehicle Rental

Target Market

Commercial, value conscious and leisure segments

Positioning

Customer Led Service Driven organization


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Avis Budget Group. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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