SWOT analysis of Avis Budget Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Avis Budget Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Avis Budget Group to benchmark its business & performance as compared to the competitors. Avis Budget Group is one of the leading brands in the automobiles sector.
The table below lists the Avis Budget Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Avis Budget Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Avis Budget Group Brand Analysis | |
---|---|
Parent Company |
Avis Budget Group |
Category |
Rental & Leasing Services |
Sector | |
Tagline/ Slogan |
It’s your space |
USP |
Leading general-use vehicle rental company |
Avis Budget Group STP | |
Segment |
Car sharing , Vehicle Rental |
Target Group |
Commercial, value conscious and leisure segments |
Positioning |
Customer Led Service Driven organization |
SWOT Analysis of Avis Budget Group | |
Avis Budget Group Strengths |
Below are the Strengths in the SWOT Analysis of Avis Budget Group: 1. First mover advantage in automobile leasing 4. Strong financial performance 5. Huge revenues from the US government 6. Over 20,000+ employees in the organization 7. Many acquisitions have strengthened the position |
Avis Budget Group Weaknesses |
Here are the weaknesses in the Avis Budget Group SWOT Analysis: 1. Majority of revenues come from the US government means vulnerability |
Avis Budget Group Opportunities |
Following are the Opportunities in Avis Budget Group SWOT Analysis: 1.Growth through acquisitions |
Avis Budget Group Threats |
The threats in the SWOT Analysis of Avis Budget Group are as mentioned: 1. Rising prices of commodities |
Avis Budget Group Competition | |
Avis Budget Group Competitors |
Below are the top 4 competitors of Avis Budget Group: 1. Hertz Global Holdings, Inc. 2. EAN Holdings 4. United Rentals Inc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Avis Budget Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us