1. SWOT Analysis
  2. Automobiles
  3. Citroen SWOT Analysis

Citroen SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: November 30, 2023Read time:

Here is a detailed SWOT analysis of Citroen covering strengths, weaknesses, opportunities and threats.

Citroen Strengths

  1. Produced over 1.5 million vehicles in one year
  2. Over 14000 employees worldwide
  3. Has been awarded European Car of the Year many times
  4. Also dominated the World Rally Championship
  5. Has a strong legacy as it was founded in 1919
  6. Good design in terms of creativity & technology

Above are the strengths in the SWOT Analysis of Citroen. The strengths of Citroen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Citroen Weaknesses

  1. They have not been successful with luxury cars compared to leaders
  2. They have not been able to translate their WRC success into the road cars which would appeal to the masses
  3. The brand has not been able to impact outside Europe specially fast growing economies

These were the weaknesses in the Citroen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Citroen Opportunities

  1. They can explore the emerging markets of Asia other than China & Africa
  2. They can collaborate for products with Peugeot like the Nissan-Renault alliance which can help them strengthen their product portfolio
  3. It can launch its new creative design in the growing markets where there is high demand

Above we covered the opportunities in Citroen SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Citroen Threats

  1. Increasing shift from traditional fuels to hybrid & electric powered cars
  2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
  3. Its brand is not that well known across geography

The threats in the SWOT Analysis of Citroen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Citroen SWOT analysis.

About Citroen

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Citroen Overview
Parent Company

PSA Peugeot Citreon


Passenger Cars



Tagline/ Slogan

Créative Technologie

USP High Quality
Citroen STP

Automobiles in all segments

Target Market

People who like creative designs


Innovative & reliable car for all

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Citroen. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin