1. SWOT Analysis
  2. Automobiles
  3. Opel SWOT Analysis

Opel SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: April 05, 2023Read time:

Here is a detailed SWOT analysis of Opel covering strengths, weaknesses, opportunities and threats.

Opel Strengths

  1. Though owned by General Motors, it has preserved its German essence
  2. Produced over a million vehicles per annum
  3. manufacturing facilities in over 6 countries
  4. Its models are rebadged & sold as Buicks, Holden, Vauxhall, Saturn in various countries
  5. It employs around 39000 employees
  6. Strong brand presence and recall through advertising

Above are the strengths in the SWOT Analysis of Opel. The strengths of Opel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Opel Weaknesses

  1. Market share is limited owing to competitive segment
  2. The non performance of General Motors is affecting the brand

These were the weaknesses in the Opel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Opel Opportunities

  1. It is going to invest for fuel saving & innovative engines& transmissions
  2. Can leverage Ampera, Volt & other electric & hybrid vehicles design
  3. It can also look for newer markets

Above we covered the opportunities in Opel SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Opel

Opel Threats

  1. There is a possibility for that the General Motors may discontinue this brand if it does not prove to be profitable
  2. The Japanese & Korean players are much stronger as compared to Opel esp in the Asian markets

The threats in the SWOT Analysis of Opel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Opel SWOT analysis.

About Opel

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Opel Overview
Parent Company

General Motors


Passenger Cars



Tagline/ Slogan

We live cars


Popular German Brand

Opel STP

Quality and afforable automobiles

Target Market

Families and Individuals who want a reliable product


Reliable and stylish afforable cars

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Opel. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin