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Amaron SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: July 09, 2023Read time:

Here is a detailed SWOT analysis of Amaron covering strengths, weaknesses, opportunities and threats.

Amaron Strengths

  1. Contains patented SilverX alloy to give it extra-long life.
  2. High customer focus in all aspects from design to manufacturing to sales.
  3. Continuously innovating and is at par with the best batteries in the world.
  4. Market leader in India within a short span of a few years.
  5. Huge dealer network.
  6. Online ordering of batteries
  7. Excellent advertising and marketing through TVCs, print media

Above are the strengths in the SWOT Analysis of Amaron. The strengths of Amaron looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amaron Weaknesses

  1. Higher cost means limited margins
  2. Huge competition from local and international brands means limited market share growth

These were the weaknesses in the Amaron SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amaron Opportunities

  1. Boom in automobile sales in all segments.
  2. Customers are getting more brand sensitive and focus on quality more than cost.
  3. International markets responding well to inroads by Amaron.

Above we covered the opportunities in Amaron SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amaron Threats

  1. Other battery manufacturers offering lower prices.
  2. Improvement in car technologies can lead to modification of batteries
  3. Unfavorables govt policies can affect operational efficiency

The threats in the SWOT Analysis of Amaron are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Amaron SWOT analysis.

About Amaron

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amaron Overview
Parent Company

Amara Raja Batteries Limited


Automobile Batteries



Tagline/ Slogan

Lasts Long. Really Long.


Quality batteries that last for a long duration

Amaron STP

Automobile owners

Target Market

Vehicle owners wanting a long lasting, high performance battery


Go-to choice for batteries, no matter the type of automobile.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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