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Avis Budget Group SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: November 21, 2023Read time:

Here is a detailed SWOT analysis of Avis Budget Group covering strengths, weaknesses, opportunities and threats.

Avis Budget Group Strengths

  1. First mover advantage in automobile leasing
  2. Huge market share in different geographies
  3. Diverse product portfolio
  4. Strong financial performance
  5. Huge revenues from the US government
  6. Over 20,000+ employees in the organization
  7. Many acquisitions have strengthened the position

Above are the strengths in the SWOT Analysis of Avis Budget Group. The strengths of Avis Budget Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Avis Budget Group Weaknesses

  1. Majority of revenues come from the US government means vulnerability
  2. Achieved low price at the expense of employees salary

These were the weaknesses in the Avis Budget Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Avis Budget Group Opportunities

  1. Growth through acquisitions
  2. Increasing defense spending worldwide
  3. Increasing business globally

Above we covered the opportunities in Avis Budget Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Avis Budget Group Threats

  1. Rising prices of commodities
  2. Employee retention and satisfaction
  3. Contracts and future regulations by the government

The threats in the SWOT Analysis of Avis Budget Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Avis Budget Group SWOT analysis.

About Avis Budget Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Avis Budget Group Overview
Parent Company

Avis Budget Group


Rental & Leasing Services



Tagline/ Slogan

It’s your space


Leading general-use vehicle rental company

Avis Budget Group STP

Car sharing , Vehicle Rental

Target Market

Commercial, value conscious and leisure segments


Customer Led Service Driven organization

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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