Magna International SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2943

SWOT Analysis of Magna International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Magna International

Parent Company

Magna International


Automobile Parts



Tagline/ Slogan



End-to-end design, testing, engineering and manufacture of all vehicle systems.

Magna International STP


All segments of automobile systems and parts.

Target Group

Vehicle manufacturers who source the components to make their cars.


Comprehensive supplier of all parts required to produce a car.

Magna International SWOT Analysis


1. Parts supplier to the big 3 automobile firms – General Motors, Ford Motor Company and Chrysler
2. Vast product portfolio that can comprehensively supply parts for an entire vehicle.
3. Strong distribution B2B network and long term contracts with three of the world’s biggest automobile firms.
4. Economies of scale in production brings down cost.

5. Global presence in approx 30 countries.

6. B2B company well known among automobile manufacturers.

7. Over 130,000 people are employed with the company


1. Extensive product line makes focusing difficult and expensive. It is not the outright best in its different product lines.
2. Emergence of competing auto spares companies, each focusing on less products but making those products better.


1. Can market itself as a B2C company and supply spares and fittings to consumers.
2. Growing automobile segment in developing countries creates a lot of demand.


1. High labor costs in Japan driving up overall costs.
2. High interest rates limiting capital expenditures.
3. Threat of competitors getting contracts for better parts.

Magna International Competition


1. Dana Holding Corporation
2. Lear Corporation
3. Robert Bosch

The brandguide table above concludes the Magna International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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