Magna International SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4491

SWOT analysis of Magna International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Magna International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Magna International to benchmark its business & performance as compared to the competitors and industry. Magna International is one of the leading brands in the automobiles sector. The table below also lists the top Magna International competitors and elaborates Magna International market segmentation, target group, positioning & Unique Selling Proposition (USP).

Magna International SWOT, Competitors, Marketing STP & Brand analysis Table
Magna International Brand Analysis
Parent Company

Magna International


Automobile Parts



Tagline/ Slogan



End-to-end design, testing, engineering and manufacture of all vehicle systems.

Magna International STP

All segments of automobile systems and parts.

Target Group

Vehicle manufacturers who source the components to make their cars.


Comprehensive supplier of all parts required to produce a car.

Magna International SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Magna International. Strengths are:

1. Parts supplier to the big 3 automobile firms – General Motors, Ford Motor Company and Chrysler
2. Vast product portfolio that can comprehensively supply parts for an entire vehicle.
3. Strong distribution B2B network and long term contracts with three of the world’s biggest automobile firms.
4. Economies of scale in production brings down cost.

5. Global presence in approx 30 countries.

6. B2B company well known among automobile manufacturers.

7. Over 130,000 people are employed with the company


Here are the weaknesses in the Magna International SWOT Analysis:

1. Extensive product line makes focusing difficult and expensive. It is not the outright best in its different product lines.
2. Emergence of competing auto spares companies, each focusing on less products but making those products better.


Following are the Opportunities in Magna International SWOT Analysis:

1. Can market itself as a B2C company and supply spares and fittings to consumers.
2. Growing automobile segment in developing countries creates a lot of demand.


The threats in the SWOT Analysis of Magna International are as mentioned:

1. High labor costs in Japan driving up overall costs.
2. High interest rates limiting capital expenditures.
3. Threat of competitors getting contracts for better parts.

Magna International Competition

Below are the top 3 Magna International competitors:

1. Dana Holding Corporation
2. Lear Corporation
3. Robert Bosch

The brandguide table above concludes the Magna International SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Magna International. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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