Magna International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Magna International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Magna International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Magna International to benchmark its business & performance as compared to the competitors and industry. As of 2020, Magna International is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Magna International competitors and includes Magna International target market, segmentation, positioning & Unique Selling Proposition (USP).

Magna International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Magna International Brand Analysis
Parent Company

Magna International


Automobile Parts



Tagline/ Slogan



End-to-end design, testing, engineering and manufacture of all vehicle systems.

Magna International STP
Magna International Segmentation

All segments of automobile systems and parts.

Magna International Target Market

Vehicle manufacturers who source the components to make their cars.

Magna International Positioning

Comprehensive supplier of all parts required to produce a car.

Magna International SWOT Analysis
Magna International Strengths

Below are the Strengths in the SWOT Analysis of Magna International:

1. Parts supplier to the big 3 automobile firms – General Motors, Ford Motor Company and Chrysler
2. Vast product portfolio that can comprehensively supply parts for an entire vehicle.
3. Strong distribution B2B network and long term contracts with three of the world’s biggest automobile firms.
4. Economies of scale in production brings down cost.

5. Global presence in approx 30 countries.

6. B2B company well known among automobile manufacturers.

7. Over 130,000 people are employed with the company

Magna International Weaknesses

Here are the weaknesses in the Magna International SWOT Analysis:

1. Extensive product line makes focusing difficult and expensive. It is not the outright best in its different product lines.
2. Emergence of competing auto spares companies, each focusing on less products but making those products better.

Magna International Opportunities

Following are the Opportunities in Magna International SWOT Analysis:

1. Can market itself as a B2C company and supply spares and fittings to consumers.
2. Growing automobile segment in developing countries creates a lot of demand.

Magna International Threats

The threats in the SWOT Analysis of Magna International are as mentioned:

1. High labor costs in Japan driving up overall costs.
2. High interest rates limiting capital expenditures.
3. Threat of competitors getting contracts for better parts.

Magna International Competition

Below are the top 3 Magna International competitors:

1. Dana Holding Corporation
2. Lear Corporation
3. Robert Bosch

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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