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Bridgestone SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: November 02, 2023Read time:

Here is a detailed SWOT analysis of Bridgestone covering strengths, weaknesses, opportunities and threats.

Bridgestone Strengths

  1. Bridgestone has its roots from The Firestone Tire and Rubber Company of US and Bridgestone Tire Company Limited of US.
  2. They have 52 enterprises and more than 50,000 employees which testify to the fact that it’s a big brand name.
  3. Company has diversified into other businesses including production of air springs, roofing materials, and industrial fibers and textiles.
  4. One Team One planet is an excellent approach towards building more sustainable and eco-friendly products.
  5. They have a strong brand name through Motorsports and car racing.

Above are the strengths in the SWOT Analysis of Bridgestone. The strengths of Bridgestone looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bridgestone Weaknesses

  1. Still to have significant market share in developing countries
  2. Products are perceived to be in high-price segment, need to work on developing economy products.

These were the weaknesses in the Bridgestone SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bridgestone Opportunities

  1. Excellent opportunity in the emerging economies of the world.
  2. Would win a few brownie points with better communication regarding its environmental-friendly initiatives

Above we covered the opportunities in Bridgestone SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bridgestone Threats

  1. There is Stiff Competition from national and international brands.
  2. Japanese and US economies are not growing much and have reached a maturity phase-as it has its major operations there
  3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
  4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
  5. Volatility of raw material prices
  6. Fluctuation of exchange rates

The threats in the SWOT Analysis of Bridgestone are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bridgestone SWOT analysis.

About Bridgestone

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bridgestone Overview
Parent Company



Tyre Industry



Tagline/ Slogan

Passion for excellence


A renowned name for innovation and quality of product.

Bridgestone STP

Automobile industry, Car Racing

Target Market

Brands to cater to SUVs, luxury, passenger, heavy vehicles,  racing cars


Known for innovation, environmental-friendly,

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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