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Continental SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: November 02, 2023Read time:

Here is a detailed SWOT analysis of Continental covering strengths, weaknesses, opportunities and threats.

Continental Strengths

  1. Company has large product portfolio.
  2. It’s a 140 year old company and is in true sense a global company with markets in Africa, Europe, America, Asia and Australasia
  3. Company is acquiring companies in Malaysia and Modi Tires in India thereby showing its intentions of expanding in emerging economies of the world.
  4. Sponsors of FIFA World Cup and other major global sporting events

Above are the strengths in the SWOT Analysis of Continental. The strengths of Continental looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Continental Weaknesses

  1. Not much visible in India & a few emerging countries
  2. Have to deal with poor economic conditions in Japan, US and European economies.

These were the weaknesses in the Continental SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Continental Opportunities

  1. Have an excellent opportunity in emerging economies.
  2. Need to position and communicate their stand on being eco-friendly and sustainable.

Above we covered the opportunities in Continental SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Continental Threats

  1. There is Stiff Competition from national and international brands.
  2. Japanese and US economies are not growing much and have reached a maturity phase.
  3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
  4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
  5. Volatility of raw material prices and Fluctuation of exchange rates.

The threats in the SWOT Analysis of Continental are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Continental SWOT analysis.

About Continental

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Continental Overview
Parent Company

Continental Tyres


Tyre Industry



Tagline/ Slogan

Arriving safely and comfortably


All terrain and all weather tyres available

Continental STP

Automobile Industry; heavy equipment industry

Target Market

2-wheeler-bicycle & motorbikes; 4-wheeler-cars & vans; commercial vehicles-trucks and buses; heavy equipment industry


Renowned company, big product portfolio

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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