Valeo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5180

SWOT analysis of Valeo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Valeo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Valeo to benchmark its business & performance as compared to the competitors and industry. Valeo is one of the leading brands in the automobiles sector. The table below also lists the top Valeo competitors and elaborates Valeo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Valeo SWOT, Competitors, Marketing STP & Brand analysis Table
Valeo Brand Analysis
Parent Company



Auto and Truck Parts



Tagline/ Slogan

Automotive technology, naturally


Technologies based on the reduction of co2 emissions, and innovation.

Valeo STP

Automotive parts and accessories

Target Group

Automobile Manufacturers / Vehicle owners


One stop solution for all automotive requirements for manufacturers and customers alike.

Valeo SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Valeo. Strengths are:

1.  Continued to grow rapidly in Asia and emerging countries.

2. Strong sales and robust financials
3. The main research and development focus is on reducing fuel consumption and CO2 emissions.
4. Success of the Group’s strategy of stepping up growth through innovation

5. Over 75,000 people are employed with the company

6. It has operations in close to 30 countries


Here are the weaknesses in the Valeo SWOT Analysis:

1.  Tax Structure
2. Focusses on regional (Asian) market. Production in Europe (including Africa) and South America was down respectively by 5% and 1% in 2013.


Following are the Opportunities in Valeo SWOT Analysis:

1 Increasing number of vehicle demand will be a great opportunity for the business to grow
2. With 16% growth in sales, China is well on track to joining France as Valeo’s leading country by 2015.
3. Growth rates and Profitability in the growing economy


The threats in the SWOT Analysis of Valeo are as mentioned:

1. Rising cost of raw materials 
2. Price changes

Valeo Competition

Below are the top 3 Valeo competitors:

1.  Magna International Inc
2. Delphi Automotive Systems, LLC 
3. Visteon Corportation


The brandguide table above concludes the Valeo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Valeo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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