Valeo SWOT Analysis
Valeo is one of the leading brands in the automobiles sector. Valeo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Valeo:
Quick Glance:
Valeo Strengths
- Continued to grow rapidly in Asia and emerging countries.
- Strong sales and robust financials
- The main research and development focus is on reducing fuel consumption and CO2 emissions.
- Success of the Group’s strategy of stepping up growth through innovation
- Over 75,000 people are employed with the company
- It has operations in close to 30 countries
Above are the strengths in the SWOT Analysis of Valeo. The strengths of Valeo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Valeo Weaknesses
- Tax Structure
- Focusses on regional (Asian) market. Production in Europe (including Africa) and South America was down respectively by 5% and 1% in 2013.
These were the weaknesses in the Valeo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Valeo Opportunities
- Increasing number of vehicle demand will be a great opportunity for the business to grow
- With 16% growth in sales, China is well on track to joining France as Valeo’s leading country by 2015.
- Growth rates and Profitability in the growing economy
Above we covered the opportunities in Valeo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Valeo Threats
- Rising cost of raw materials
- Price changes
The threats in the SWOT Analysis of Valeo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Valeo SWOT analysis.
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About Valeo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Valeo Overview | |
|---|---|
| Parent Company |
Valeo |
| Category |
Auto and Truck Parts |
| Sector | |
| Tagline/ Slogan |
Automotive technology, naturally |
| USP |
Technologies based on the reduction of co2 emissions, and innovation. |
| Valeo STP | |
| Segmentation |
Automotive parts and accessories |
| Target Market |
Automobile Manufacturers / Vehicle owners |
| Positioning |
One stop solution for all automotive requirements for manufacturers and customers alike. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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