Valeo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3533

SWOT Analysis of Valeo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Auto and Truck Parts



Tagline/ Slogan

Automotive technology, naturally


Technologies based on the reduction of co2 emissions, and innovation.

Valeo STP


Automotive parts and accessories

Target Group

Automobile Manufacturers / Vehicle owners


One stop solution for all automotive requirements for manufacturers and customers alike.

Valeo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Valeo :

1.  Continued to grow rapidly in Asia and emerging countries.

2. Strong sales and robust financials
3. The main research and development focus is on reducing fuel consumption and CO2 emissions.
4. Success of the Group’s strategy of stepping up growth through innovation

5. Over 75,000 people are employed with the company

6. It has operations in close to 30 countries


1.  Tax Structure
2. Focusses on regional (Asian) market. Production in Europe (including Africa) and South America was down respectively by 5% and 1% in 2013.


1 Increasing number of vehicle demand will be a great opportunity for the business to grow
2. With 16% growth in sales, China is well on track to joining France as Valeo’s leading country by 2015.
3. Growth rates and Profitability in the growing economy


1. Rising cost of raw materials 
2. Price changes

Valeo Competition


Below are the 3 main Valeo competitors :

1.  Magna International Inc
2. Delphi Automotive Systems, LLC 
3. Visteon Corportation


The brandguide table above concludes the Valeo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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