Valeo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Valeo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Valeo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Valeo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Valeo is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Valeo competitors and includes Valeo target market, segmentation, positioning & Unique Selling Proposition (USP).

Valeo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Valeo Brand Analysis
Parent Company

Valeo

Category

Auto and Truck Parts

Sector

Automobiles

Tagline/ Slogan

Automotive technology, naturally

USP

Technologies based on the reduction of co2 emissions, and innovation.

Valeo STP
Valeo Segmentation

Automotive parts and accessories

Valeo Target Market

Automobile Manufacturers / Vehicle owners

Valeo Positioning

One stop solution for all automotive requirements for manufacturers and customers alike.

Valeo SWOT Analysis
Valeo Strengths

Below are the Strengths in the SWOT Analysis of Valeo:

1.  Continued to grow rapidly in Asia and emerging countries.

2. Strong sales and robust financials
3. The main research and development focus is on reducing fuel consumption and CO2 emissions.
4. Success of the Group’s strategy of stepping up growth through innovation

5. Over 75,000 people are employed with the company

6. It has operations in close to 30 countries

Valeo Weaknesses

Here are the weaknesses in the Valeo SWOT Analysis:

1.  Tax Structure
2. Focusses on regional (Asian) market. Production in Europe (including Africa) and South America was down respectively by 5% and 1% in 2013.

Valeo Opportunities

Following are the Opportunities in Valeo SWOT Analysis:

1 Increasing number of vehicle demand will be a great opportunity for the business to grow
2. With 16% growth in sales, China is well on track to joining France as Valeo’s leading country by 2015.
3. Growth rates and Profitability in the growing economy

Valeo Threats

The threats in the SWOT Analysis of Valeo are as mentioned:

1. Rising cost of raw materials 
2. Price changes

Valeo Competition
Competitors

Below are the top 3 Valeo competitors:

1.  Magna International Inc
2. Delphi Automotive Systems, LLC 
3. Visteon Corportation

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Valeo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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