Valeo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Valeo analyses the brand by its strengths, weaknesses, opportunities & threats. In Valeo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Valeo to benchmark its business & performance as compared to the competitors. Valeo is one of the leading brands in the automobiles sector.

The article below lists the Valeo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Valeo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Valeo

Valeo Overview
Parent Company

Valeo

Category

Auto and Truck Parts

Sector

Automobiles

Tagline/ Slogan

Automotive technology, naturally

USP

Technologies based on the reduction of co2 emissions, and innovation.

Valeo STP
Segmentation

Automotive parts and accessories

Target Market

Automobile Manufacturers / Vehicle owners

Positioning

One stop solution for all automotive requirements for manufacturers and customers alike.

SWOT Analysis of Valeo

For Valeo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Valeo SWOT Analysis:

Valeo Strengths

The strengths of Valeo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Valeo :

1.  Continued to grow rapidly in Asia and emerging countries.

2. Strong sales and robust financials
3. The main research and development focus is on reducing fuel consumption and CO2 emissions.
4. Success of the Group’s strategy of stepping up growth through innovation

5. Over 75,000 people are employed with the company

6. It has operations in close to 30 countries

Valeo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Valeo SWOT Analysis:

1.  Tax Structure
2. Focusses on regional (Asian) market. Production in Europe (including Africa) and South America was down respectively by 5% and 1% in 2013.


Valeo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Valeo SWOT Analysis:

1 Increasing number of vehicle demand will be a great opportunity for the business to grow
2. With 16% growth in sales, China is well on track to joining France as Valeo’s leading country by 2015.
3. Growth rates and Profitability in the growing economy


Valeo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Valeo are as mentioned:

1. Rising cost of raw materials 
2. Price changes

Valeo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Valeo:

1.  Magna International Inc
2. Delphi Automotive Systems, LLC 
3. Visteon Corportation

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Valeo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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