Valeo SWOT Analysis, USP & Competitors

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SWOT Analysis of Valeo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Valeo

Parent Company

Valeo

Category

Auto and Truck Parts

Sector

Automobiles

Tagline/ Slogan

Automotive technology, naturally

USP

Technologies based on the reduction of co2 emissions, and innovation.

STP

Segment

Automotive parts and accessories

Target Group

Automobile Manufacturers / Vehicle owners

Positioning

One stop solution for all automotive requirements for manufacturers and customers alike.

SWOT Analysis

Strengths

1.  Continued to grow rapidly in Asia and emerging countries.

2. Strong sales and robust financials
3. The main research and development focus is on reducing fuel consumption and CO2 emissions.
4. Success of the Group’s strategy of stepping up growth through innovation

5. Over 75,000 people are employed with the company

6. It has operations in close to 30 countries

Weaknesses

1.  Tax Structure
2. Focusses on regional (Asian) market. Production in Europe (including Africa) and South America was down respectively by 5% and 1% in 2013.

Opportunities

1 Increasing number of vehicle demand will be a great opportunity for the business to grow
2. With 16% growth in sales, China is well on track to joining France as Valeo’s leading country by 2015.
3. Growth rates and Profitability in the growing economy

Threats

1. Rising cost of raw materials 
2. Price changes

Competition

Competitors

1.  Magna International Inc
2. Delphi Automotive Systems, LLC 
3. Visteon Corportation

 

The table above concludes the Valeo SWOT analysis along with its marketing and brand parameters.

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